Everything From My Favorite Glowy Makeup Brand Is 20% Off—Here's What I'd Buy

Natural, glowy makeup that doesn't mask my skin is always my goal. That said, I also seek some coverage and have found that many clean makeup brands don't provide enough for my liking. Enter Kosas. Its well-edited line of clean products was everything I was seeking in a makeup brand when I discovered it. The first product that hooked me was the Weightless Lip Color (more on that below), and each new product that I try gets me more and more hooked. There aren't a ton of products, but it has everything you could possibly need for the perfect glowing, dewy makeup look.
And now, for the even better news: Kosas is having a sale, which means that everything is 20% off October 27 through 28 . That includes the cult-favorite Tinted Face Oil, new Revealer Concealer, and the beautiful 10-Second Eyeshadow. Ready to add to your Kosas collection or want to try the brand but don't know where to start? Scroll for my favorite products that I'd be lost without.
This is unlike any tinted moisturizer you've tried—trust me. It's a thin liquid that spreads easily on the skin, blurring imperfections and leaving a velvety finish with a surprising amount of coverage. The lightweight serum, which is packed with botanical oils, has been my go-to foundation on hot summer days.
Here it is: the product that got me hooked on Kosas. This is the ultimate your-lips-but-better lipstick, and it's the most comfortable lipstick formula you'll ever wear. If you didn't know better, you'd even think it was a balm. The creamy lipstick comes in an array of perfect, wearable colors, but Rosewater will always have my heart.
I've always struggled to find a bronzer that doesn't look completely fake on my fair skin. Then along came The Sun Show Bronzer. It's technically a powder, but it's magically creamy thanks to the addition of shea butter and meadowfoam oil. It's buildable and natural-looking (even though it has a touch of shimmer), instantly warming up your complexion.
I've tried other concealers from clean beauty brands, and they don't have anything on Kosas's. With other brands that promise a dewy concealer, I end up with more dew than coverage in all the wrong places. Revealer Concealer, on the other hand, provides the perfect amount of coverage for the under-eye area and blemishes, and it brightens impressively. It also contains lots of skin-boosting botanicals.
I thought I had kind of moved on from lip gloss until I met the lovely Wet Lip Oil Gloss. It doesn't leave that thick, sticky finish that others do. Even though the tube looks like something that Malibu Barbie would carry around in her tiny purse, it looks decidedly grown-up on. It just makes your lips look juicy and stays put for hours. I highly recommend the shades Malibu and Dip.
Next up, the 60 most in-demand products on the internet.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.