Remember way back in July when rumours were flying that Justin Bieber would be the new face of Calvin Klein underwear? Well, all our dreams (or nightmares, depending upon whether or not you count yourself a Belieber) have come true: Bieber is indeed the new face of Calvin Klein's underwear and jeans campaigns.
Bieber shared the news via Instagram today, and WWD confirms it. He stars in the ads alongside model Lara Stone, in poses we assume are throwbacks to the iconic CK ads of the '80s, when Mark Wahlberg and Kate Moss modelled in their skivvies for the brand. Mert Alas and Marcus Piggott shot the images in New York.
"Justin’s global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands," Calvin Klein chief marketing officer Melisa Goldie tells WWD of the decision to tap the star. Also: The beefed-up Biebs happens to look pretty good in his undies.
Keep scrolling to see the images for yourself!
What do you think of Justin Bieber's ads for Calvin Klein? Tell us in the comments below!
-
Calvin Klein Just Made Its NYFW Return With a New Designer, '90s Supermodels, and Kendall JennerHere's everything you need to know.
-
Amal Clooney Wore Controversial Boots to the Airport That'd Make TSA SquirmThey're not exactly travel friendly, but they are incredibly chic.
-
25 Cotton Thongs That Are Cool and ComfortableStock up.
-
The Top 11 Celebrity Stylists Right Now and Who They're DressingThe best in the biz.
-
Lauren Chan's Collaboration With Universal Standard Is Redefining Luxury"People look like they feel powerful in these garments."
-
Dakota Johnson Wore the Fashion-Person Legging Outfit That's Perfect for FlightsLove a good legging outfit trend.
-
J.Lo Wore a Completely Sheer Top and Controversial Accessory for Her SNL ArrivalIn true J.Lo style.
-
These Are the Only Grammys After-Party Looks You Need to SeeFrom Sabrina Carpenter to Selena Gomez.
