Jennifer Lopez Just Landed the Dream Campaign of Every '90s Girl
What do Claudia Schiffer, Eva Herzigova, and Drew Barrymore have in common? They all were Guess girls in the ’90s. Now, over 25 years later, the brand is still attracting the biggest icons in Hollywood—and the latest is none other than Jennifer Lopez. She’s officially the new face of the Guess Jeans’ S/S 18 campaign, and she nailed the Old Hollywood vibe in her shoot.
“When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” Lopez said in a press release. “When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created.”
And could she look any more stylish? Scroll down to see Jennifer Lopez’s new Guess campaign.
Next up, see Jennifer Lopez and Alex Rodriguez’s stylish Vanity Fair cover.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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