J.Crew Has Sold 85,000 of These Perfect French Bikinis

Fact: 85,000 people can't be wrong about a good swimsuit. In J.Crew's newest email newsletter, the retailer revealed its best-selling swimsuit, and it's not hard to see why it's so popular. J.Crew has sold tens of thousands of its French Bikini Top ($48) and Bikini Briefs ($45), which the brand describes as "a classic-yet-modern silhouette that's super versatile thanks to 34 colors and prints to choose from."
And that's not all: The newsletter also spotlighted the bikini's adjustable straps and removable pads, which make it well-suited to everyone. Scroll down to shop the popular swimsuit for yourself and see how French girls wear the French bikini, which features straps that go straight to the band like a bra (as opposed to a halterneck style).

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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