Procrastination Took Physical Form When I Succumbed to These 30 New Drops
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
January tends to be associated with a fresh start, and with fashion week kicking off, my fresh start is coming in the form of market research. And although scrolling through this season's fashion trends is my job, I can't help but make a purchase or two.
Of course, it's not just fashion—beauty and lifestyle pieces have also caught my attention this month. Some are products I've been contemplating for a while, and others are absolute surprise finds. You don't have to worry about keeping up with the latest because I've done the heavy lifting for you. Below, you'll find 30 of my new favorite products.
Up next: I'm After the Quiet-Luxury Look—29 Cool Finds Sitting in My Cart
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
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