Longtime readers will know that we at Who What Wear UK have always prided ourselves on predicting the next big trends before they happen. Call us overzealous, but we want to arm you with the best possible info before you shop to make sure you get the most for your money. And, as our talents happen to extend to searching through the posts of thousands of fashionable people on Instagram, we're also pros at spotting the viral pieces that everyone from editors to influencers really love. Whether it's uncovering a high-street hidden gem or spotlighting the luxury investment piece that's truly worth buying, we consider it our job to share with you our edits of the best of the best to save you precious scrolling time. Sound good? Thought so.
As we're (almost) in the throes of spring, this month our radar has been focused on the seasonal heroes and outstanding accessories about to hit the big time, and a quick scroll through our saved posts has thrown up some seriously good burgeoning trends. Quite a few double-tap-worthy items are making a strong bid for inclusion in your wardrobe right now, from the statement flats that kickstarted an entire trend to the very best jackets of the season.
Keep reading for our picks of the best high-street, premium and luxury items that are cropping up on Instagram this month. There's plenty worth screenshotting.
1. COS Striped Merino Wool V-Neck Cardigan
Style Notes: We've always had a soft spot for Breton knits, and turning our favourite print into an easy-to-layer cardigan was a shrewd move from COS. From the soft Merino finish to the slightly fluted sleeves, this is the perfect buy wear over tees and dresses and under jackets and wool coats.
Shop COS Merino Stripe Cardigan:
Act fast while this is still in stock.
2. Polene Paris Numero Dix Crossbody Bag
Style Notes: Haven't already heard of Polene? Consider this bag the perfect introduction. The Parisian brand specialise in sleek and timeless leather goods that will live in your wardrobe for a lifetime, and right now we're loving the minimalist Numero Dix for busy weekends of running errands so you can keep your hands free.
Shop Polene Crossbody Bag:
This shade of brown is particularly relevant for 2025.
Cream would look luxe with everything.
3. Reformation Veda Eleonore Leather Jacket
Style Notes: As soon as spring rolls around we immediately start thinking about trench coats again, but given the particularly cold start to 2025, you're going to want something a little more substantial. Long leather coats toe the line between practical and polished, and Reformation's Veda jacket looks just as good with knee high boots and knits as it does with tees and jeans, so you're covered for any weather.
Shop Reformation Leather Jacket:
So chic with knee-high boots.
4. Mulberry Soft Bayswater
Style Notes: Every so often there comes a long a new handbag so ideal for everyday wear that everyone rushes to buy it. This year is the turn of the Mulberry Bayswater 2.0, a softer, pared-back take on the original, and a huge hit with editors and influencers alike. The best part? It comes in seven different colours, so there's one for every outfit (and every mood).
Shop Mulberry Bayswater Tote:
Top of my wish list right now.
What is it about burgundy that makes everything look expensive?
5. Adanola Oversized Sweatshirt
Style Notes: Looking for an outfit you can assemble in five minutes that still looks considered? You can't go wrong with an athleisure combo like Marys [pictured above]. Adanola lead the charge in functional yet fashionable activewear, and this oversized jumper is exactly what we want to throw on after the gym, on weekends, and whenever we want to prioritise comfort without compromising on style.
Shop Adanola Oversized Sweatshirt:
This whole co-ord is so cool.
The archetypal gym fit.
6. AGOLDE Kelly High-Rise Straight-Leg Jeans
Style Notes: The search for "the perfect pair of jeans" is a never-ending quest, but if anyone has come close, it's AGOLDE. If you needed further proof, the brand's Kelly jeans are a fashion-insider favourite for their waist-cinching, leg-lengthening properties, so if you're in the market for a straight-leg that will go with everything, this is as good a place as any to start.
Shop Agolde Kelly Jeans:
I love this slightly distressed wash.
Just the right amount of "lived in".
7. HUSH Colette Leather Straight Leg Trouser
Style Notes: While it's still grey outside, it's the ideal weather for leather and a classic black straight-leg never goes out of style. HUSH's Colette trouser are a wise investment as 100% leather rarely comes at this price, and the quality is so premium you can confidently wear these this winter, the next winter and the next after that.
Shop HUSH Leather Trousers:
So good with a slouchy, chunky knit.
Brown is a chic alternative to classic black.
8. Sézane Gaspard Cardigan
Style Notes: Call me biased (as I already have this cardigan in two colours myself), but after feeling the impossibly soft mohair wool. I had to stock up on this dreamy cardi. It would appear influencers agree too, as the Gaspard is rarely in stock whenever I check, but thankfully for us you can now shop it in 17 different colours, so even if black and grey are sold out, you've still got camel, green, pastel blue, pink, and of course, this springy yellow.
Shop Sézane Cardigan:
Its impossible not to feel happier just by looking at this.
Wear with blue, black and ecru denim, tailored trousers, satin skirts, over ditsy floral dresses...
9. Reformation Cashmere Boyfriend Sweater
Style Notes: From COS' Breton cardigan to this sporty crew neck, there's something about wearing striped knits over shirts that is making preppy feel fresh again in 2025. Call it the Miu Miu effect, as the brand singlehandedly made the "office siren" meets "prep school" aesthetic the biggest trend of 2024, but you don't need to spend four figures to get the look, as Reformation have proven with their popular boyfriend knit. Just add jeans and a pointy kitten heel.
Shop Reformation Cashmere Sweater:
Your next work outfit, sorted.
I'd happily copy this entire outfit.
10. Massimo Dutti Penny Loafer
Style Notes: Until it's warm enough for ballet flats and sandals. loafers are the reliable flat shoe trend you can wear all year round. Good news then that Massimo Dutti have delivered one of the best looking pairs on the market, and for under £130. Something tells me that once the secret is out, these are going to fly out of stock, and quickly.
Shop Massimo Dutti Loafers:
Smart, sleek, sophisticated.
SHOP MORE OF LAST SEASON'S BEST BUYS
1. Demellier Santorini Basket Bag
Style Notes: All it took was this cute basket bag being spotted on the arms of some of Instagram's best dressed to send the internet into a frenzy, and before we knew it, DeMellier bags became a status symbol. These elegant styles strike the right balance between aspirational and affordable, and I lost count of how many times I've spotted the New York tote and Tokyo handbag during fashion month last season, so it makes sense that their seasonal basket would stir up a commotion too.
Shop the DeMellier Santorini:
I saw this on MarilynNl and now it's top of my wishlist.
How chic is the classic tan?
2. H&M Wide Cotton Trousers
Style Notes: So far this summer has been a bit of a "will-it-won't-it" in terms of sunny weather, but if you are lucky enough to be heading abroad, you're going to need a light layer that does it all, and I'm convinced that cotton trousers are the answer. H&M's candy pinstripe pants would look good with an oversized shirt, baby tee, over a swimsuit or with an equally cute cami a la Mary Jean [pictured above], and at under £40, you can't argue with their cost-per-wear
Shop the H&M Cotton Trousers:
Act fast, these are already selling well!
The all-black colourway are currently 50% off in the sale.
3. Hunza G Jean Bikini
Style Notes: Hunza G swimsuits might not be new, but as the variety of cuts, colours and prints expands, the even more popular the brand becomes. Every influencer and editor I know has Hunza swim in the their wardrobe, and this year the striped Jean and Bonnie bikinis are proving to be the breakout favourite. Comfy, stretchy, and incredibly Instagrammable; consider this your sign to shelve that plain black bikini and try this playful set.
Shop Hunza G:
This also comes in black, blue, purple, pink....
Not a fan of bandeau bikinis? Don't worry, the Bonnie has straps.
4. Uniqlo Seersucker Gingham Shorts
Style Notes: We love any viral buy that also happens to be affordable, and Uniqlo's gingham shorts are a high-street wonder. Cute, comfy and the kind of summer outfit staple you can throw on in five minutes, these are still relatively under-the-radar (and in stock), so let's just keep this secret between us for now.
Shop Uniqlo Seersucker Shorts:
You'll wear these for years to come.
They also come in yellow, black and green!
5. Citizens of Humanity Ayla Jeans
Style Notes: It's been a good couple of years for Citizens of Humanity jeans. We've spotted the loose-legged (often turned up) Ayla style in some of the most stylish casual outfits, and unsurprisingly, the pair has now been copied by many high-street brands. Although imitation is supposed to be the highest form of flattery, you can't beat the OG pair for comfort and quality.
Shop Citizens of Humanity Ayla Jeans:
Quite possibly the perfect faded wash.
White is so good for summer.
6. Ganni Peplum Tie Blouse
Style Notes: Ganni has long topped our list of the best brands to channel Scandi styling, and its pretty, playful, and modern aesthetic appeals to influencers and editors who celebrate the joy in dressing up. The eternal favourite? The poplin peplum tie-front blouse has proved a smash hit this year, and the year before, and there's no doubt it'll be doing the rounds throughout the rest of this summer and autumn too. The perfect blouse to throw on with jeans or mini skirts.
Shop the Ganni Peplum Tie Blouse:
Crisp white looks so sharp.
Take a walk on the wild side.
7. COS Raffia Sling Bag
Style Notes: If ever there was a high-street smash hit that will go down in history, it would have to be COS' Swing Crossbody bag. You might not know it by name, but you will have seen it all over feeds and on every influencer in the last 2 years, so good news then that COS is continuing it's run of impressive bags with this oversized yet elegant raffia sling. Ask anyone, and they'll be convinced that this roomy bag is designer, so if you're looking for a practical investment that's really worth every penny, this is a good place to start.
Shop The COS Raffia Sling Bag:
8. Amazon The Drop Naomi Strappy Buckle Heeled Sandal
Style Notes: Need a minimalist, strappy sandal and fast? Amazon's The Drop specialises in making runway-trends affordable, and this buckle sandal is one of the many hidden gems you can pick up from the site and order next-day with Prime delivery. Not bad for £30.
Shop The Drop Naomi Sandal:
These look so much more expensive than their price tag.
Ready to party.
9. HUSH Raye Linen Straight Leg Trousers
Style Notes: Everyone should own at least one great pair of white linen trousers to go with every outfit in summer. Emma Rose Thatcher [pictured above] put this HUSH pair on my radar, and now I can't stop thinking about their perfect fit. They're currently in the sale at an even better price, and come in regular and petite sizes, so you can guarantee the perfect cut for a steal.
Shop HUSH Raye Linen Straight Leg Trousers:
I'm bookmarking this entire fit for later.
SHOP MORE OF OUR FAVOURITE BUYS FROM LAST MONTH:
Dissh Ada Long Sleeve Midi Dress
Style Notes: If there's one brand you can always rely on when it comes to Instagrammable dresses, it's Dissh. Creating cult buy after cult buy, the Aussie brand's ribbed-knit maxi dress has to be one of the most popular pieces on Instagram. There are four colourways and a V-neck version, but it's the Ada in Classic Stone that we're championing this season (and every season to come).
Shop Dissh's Ada Long Sleeve Midi Dress:
Mango Mesh Ballerinas
Style Notes: If you bought mesh ballet flats last summer, don't pack them away just yet. The staple item of 2023 is sticking around for 2024 too, and if you haven't managed to bag them yet, this pair from Mango is being touted as one of the best designer dupes on the high street.
Shop Mango's Mesh Ballerinas:
Almada Label Double-Breasted Drew Coat
Style Notes: It's time to call off the search—the perfect camel coat really does exist, and you can get it in black too. Almada Label's double-breasted Drew coat is a boxy, perfectly cut, mohair coat ideal for slinging over your shoulders at the weekend or buttoning up over workwear during the week. Smart, sleek and sophisticated—what's not to love? There's a reason it's running low in stock.
Shop the Almada Label Drew Coat:
COS Wide Leg Tailored Trousers
Style Notes: You simply can't go wrong with a good pair of wide-leg trousers, and it would seem Instagram agrees, as this COS pair has made its way into the wardrobes of some of our favourite influencers. Take this as proof that cult buys don't have to be four-figure bags and flash-in-the-pan trends.
Shop COS' Wide Leg Tailored Trousers:
Adidas Gazelle Trainers
Style Notes: In case you missed it, trainers are back and bigger than ever, but none more so than Adidas' range of colour-pop brights. 2023 might have been all about the Samba, and celebs are currently shopping the SL72, but on Insta, the Gazelle reigns supreme, particularly in Crayola shades of red, pink, green and blue.
Shop Adidas Gazelles:
Rise and Fall Bandana
Style Notes: If you kept your eyes peeled during London Fashion Week, you'll have noticed that one breakout microtrend was the knit bandana. Draped around shoulders and tied in a knot, this lighter take on the scarf is the new way to accessorise for this chilly in-between weather, and Rise & Fall's cashmere version is an influencer favourite for its supreme softness and variety of colour options.
Shop the Rise and Fall Bandana:
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