This Trendy Bag Color Is Suddenly All Over the Internet
As someone who pays very close attention to bag trends, I've come across one that's so apparent as of late that I couldn't not tell you about it. One of the easiest ways to show that you're in the know about bag trends is to follow the color. Each season (in recent memory, at least), there's at least one non-neutral color that dominates among bag brands both designer and affordable. This season, that color is hot pink.
The Barbiecore aesthetic trend has officially come for our wardrobes, and that includes our accessories. A hot-pink bag is an easy way to add some personality and fun to any outfit, and I happen to think that hot pink kind of goes with every color. So how do I know hot-pink bags are the trend to buy into? I can hardly get through my Instagram feed without coming across a few, and as I scroll through the new bag arrivals on numerous shopping sites, I'm finding plenty of hot-pink ones to choose from.
Convinced? Scroll to see a few Instagram examples of the trend and shop some of my personal favorite hot-pink bags.
Hot-Pink Bags on the Internet
Shop My Hot-Pink Bag Picks
Next up, 28 lightweight, packable handbags that'll fit in your carry-on.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Forget the Wrong-Shoe Theory—Zoë Kravitz Just Made the Wrong-Bag Theory a ThingThis was inevitable.
-
Fashionphile's Done the Research: These Are the It Bags of 2025The 2025 Resale Report is here.
-
Not Ready to Let Go of Sardine Summer? This Chic Bag Launch Will Help You Carry the Vibes Straight Through FallThe first drop sold out, so these won't be around for long.
-
28 Accessories That'll Make Every Fall Outfit Look ElegantThese are the add-ons you need.
-
We Love You, Chocolate Brown, But This Is the Rich Bag Color Trend It Girls Are Wearing NowSpotted on Ayo and Kendall at the Chanel show.
-
I’m a Senior Shopping Editor—Here’s Everything I Highly Recommend Buying From the Mango SaleGet 30% off just about everything
-
I Want to Be Old Money, But I Work 9 to 5—These 23 Workbags Make Me Feel RichCarry everything in style.
-
Thanks to It Girls With Good Taste, This Anti-Trend Bag Style Is What Everyone Wants RNHailey Bieber just proved it again.
