Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.
Shopping for the holidays has gotten easier since I became a fashion editor. I'm basically online shopping 24/7 for my job, so I run into things worthy of adding to my cart on the daily. At this point, my friends and family call me the gifting pro. And I'm here to pass my gift-giving expertise to you. Below, you'll find 30 exceptional finds that are perfect for everyone on your list. A friend who's always looking for her next favorite beauty product? Check. A dad who needs a bit of a style boost? Check. A mom whose handbag obsession is growing year by year? Check. I've got anyone you're shopping for covered. Keep scrolling to see my finds.
I tried this on, and it's so cozy.
For your friend who's always deep in thought.
This color is so good.
Ballet flats are always a yes.
If you have a fitness lover on your list, I've been obsessing over everything Monday Body has for workouts.
Such a good affordable fashion find.
I can't get over the price of this whole set… Run, don't walk.
So cute and cozy.
Slippers never fail as gifts.
Make dreams come true.
The best duo.
A steal.
Headphones are always the thing that I never want to buy for myself, so they're the perfect gift to unwrap during the holidays.
This went TikTok viral for good reason.
Classic.
These have been going strong in the fashion scene, and I don't see them stopping anytime soon.
I love the preppy vibe.
The two-tone is just *chef's kiss.*
This custom ring is such a thoughtful gift.
Okay, I might be getting this for myself.
The perfect split-hem leggings.
My dad lives in NorCal where it rains a lot more than I'm used to. I think he'll appreciate this rain-repellent hoodie.
My husband is always looking for a good white tee.
The girlies have been obsessed with bezel jewelry lately. Just look at TikTok.
This is supposed to be magic. (I just might have to give it a try.)
I may be biased because I use this, but any beauty lover would be ecstatic to open this dry shampoo. It's that good.
How cute are the flowers?
I can't believe this is only $30, but I'm not asking questions!
Cozy doesn't even begin to cover it.
Another good find for the man in your life.
-
27 Crochet Pieces From Zara, H&M, J.Crew, and More That Scream Cool GirlYou'll wear these on heavy rotation.
-
I'm a Fashion Editor, and These Are a Few of My Favorite Things Right NowThe ultimate summer 2025 wish list.
-
The 29 Most-Wanted Luxury Buys of Summer 2025, PeriodFrom jelly sandals to Burberry bikinis.
-
Linen Who? This Even More Effortless Trend Just Entered the ChatMeet the most wearable trend of the summer.
-
Your June Shopping List Is Here: 10 Items to Prioritize Over Everything ElseSummer wardrobe secured.
-
35 Incredibly Chic Finds I Immediately Shared With My Fashion-Editor Friends When I Found ThemThey're so good I want them all.
-
I'll Know You Have Good Taste If These 30 New Arrivals Are Already in Your Shopping CartA little summer wardrobe update.
-
I Live for Vacation Dressing—These Are the 52 Exact Items on My Summer 2025 Wish ListI went a little crazy.
