Marina Avraam
Every fashion editor has their own hacks when it comes to shopping the high street, whether that's which section to head to online or what design features to look for in person. Now that autumn is here, calling for a big wardrobe refresh, I wanted to share with you one of my most useful insider tricks that helps me to always, without fail, find the best items at H&M.
First things first: The search bar is your secret to success. H&M has a lot of stuff, and filtering it all down to find the best items is key. You may have noticed the brand offers various collections, some more familiar than others—think Divided and H&M Studio. But there is also Premium Selection, a category you'll find in the drop-down menu that essentially groups all the pieces that are made in high-quality fabrics and expensive-looking silhouettes. Admittedly, the prices do usually match the elevated offering, making them a bit more expensive than your average H&M buy, but when you try these pieces, you'll see that they're always worth the extra investment.
This is where my fellow editors and I always head to first whenever we're shopping H&M online. The collections don't refresh quite as often, which reflects the more classic quality of the pieces, but when a new drop lands, you can be sure it will likely sell out quickly. And since the Premium Selection collection has some seriously beautiful pieces in it right now, I thought I'd share the items below that I've been especially impressed by.
Expect tailored trousers, gorgeous cashmere and real suede jackets that will stand the test of time. It's essentially a ready-made capsule wardrobe at high-street prices. What more could you want? Scroll down to see and shop my full Premium Selection edit.
Shop My H&M Premium Selection Edit:
The gold buttons instantly elevate this knit.
This fine cashmere knit completely sold out last year, and I fully expect the same fate for this season.
The ultimate faux suede tote.
I'm shocked this hasn't sold out yet.
The collar adds a preppy feel which I adore.
A trench coat will be the cornerstone of your autumn wardrobe. And this chocolate brown hue? Love.
This looks designer.
While the brown version is completely sold out, the deep aubergine might be even chicer. The perfect office jacket.
Deep olive green is everywhere this season—and for good reason.
These fuzzy ballerinas are the perfect way to transition ballet flats into your autumn wardrobe.
It's officially waisted cardigan season.
Chocolate brown tailored trousers? Yes please.
Who said dress season is over?
An autumn layering essential.
The perfect black tailored trouser.
Winter's version of the silk scarf top is here—and I'm obsessed.
The canvas jacket trend isn't going anywhere, and H&M's iteration is my favourite version yet.
Take the boho trend into AW with this deep brown ruffle dress.
