Marina Avraam
Every fashion editor has their own hacks when it comes to shopping the high street, whether that's which section to head to online or what design features to look for in person. Now that summer is here, calling for a big wardrobe refresh, I wanted to share with you one of my most useful insider tricks that helps me to always, without fail, find the best items at H&M.
First things first: The search bar is your secret to success. H&M has a lot of stuff, and filtering it all down to find the best items is key. You may have noticed the brand offers various collections, some more familiar than others—think Divided and H&M Studio. But there is also Premium Selection, a category you'll find in the drop-down menu that essentially groups all the pieces that are made in high-quality fabrics and expensive-looking silhouettes. Admittedly, the prices do usually match the elevated offering, making them a bit more expensive than your average H&M buy, but when you try these pieces, you'll see that they're always worth the extra investment.
This is where my fellow editors and I always head to first whenever we're shopping H&M online. The collections don't refresh quite as often, which reflects the more classic quality of the pieces, but when a new drop lands, you can be sure it will likely sell out quickly. And since the Premium Selection collection has some seriously beautiful pieces in it right now, I thought I'd share the items below that I've been especially impressed by.
Expect tailored trousers, gorgeous linen and real leather sandals that will stand the test of time. It's essentially a ready-made capsule wardrobe at high-street prices. What more could you want? Scroll down to see and shop my full Premium Selection edit.
Shop My H&M Premium Selection Edit:
A shirt dress for summer is a no-brainer. Wear the airy linen number to the office, for drinks or running errands with casual flip-flops.
Emulating the style of our favourite designer flip-flops, shop H&M's take for under £40.
Slightly oversized, this perfectly cut linen shirt is the ultimate summer staple.
An elevated take on the classic linen trouser, the subtle stripe adds a summery nautical-inspired finishing touch.
H&M's sandal offering is off the charts this year, and this expensive-looking pair is proof.
Complete every outfit with a dark brown belt.
A brilliant holiday dress, this halterneck linen-blend is also available in white.
A fun, playful frock, perfect for summer date night.
The premium selection also have some great basics like these loafers.
I gasped when I saw this in store. Heading somewhere sun-soaked? Pack this gorgeous vacation dress, complete with fringe-detailing and spaghetti straps.
Embrace a leather summer with H&M's soft leather asymmetric skirt.
Ballet flats are key in my capsule wardrobe—it's the square toe that sets these apart.
Kaftans and summer come hand in hand, and I can't get over this brown style from H&M Edition.
Zebra-print has taken over leopard for summer 2025, and these mules are to die for.
The perfect sunnies, complete with a tortoiseshell design and gold rim.
I purchased this last year and wear it every single week.
Style this silk scarf with a black mini skirt and classic tee.
