Autumn has always been fashion’s most magnetic season. It’s the moment where denim darkens, coats sharpen, knitwear becomes a daily uniform, and accessories shift from throwaway extras to mood-defining staples.
Just as we’re ready to embrace that shift, H&M has arrived with a collection that distills the season’s key talking points into a collection that is both trend-relevant and endlessly wearable. Elevated knitwear, chocolate-hued outerwear, sleek dark jeans, sharp tailoring, boho blouses, and suede accessories all make an appearance, designed to slip into your wardrobe with ease and stay there for seasons to come.
Content creator Liv Madeline wears a brown suede jacket from H&M's Studio collection, available to shop 28 August.
What strikes me most is how timeless it all feels. The deep browns have a permanence to them, the tailoring is cut with longevity in mind, and the knitwear carries that elusive balance of comfort and refinement. Even the accessories— suede bags, textured belts, rich boots—have the power to elevate without overwhelming.
H&M’s autumn drop is less about chasing trends and more about creating a wardrobe you’ll be proud to step into for seasons to come. Below, I’ve highlighted the six key directions that define the collection—and how to make them your own. Shop below.
Shop H&M's 6 Key Autumn Trends
1. Elevated Knitwear
Lightweight knits are an early autumn essential—in sumptuous ribbed cardigans, refined sweater vests, and fine‑knit tops that layer beautifully. Add collars or slinky silhouettes, and you’ve got pieces that look far more premium than they feel in your budget.
The cinch waist and gold buttons make this so chic.
The detachable cardigan is the perfect finishing touch to this neutral knit.
From the deep chocolate brown hue to the round neckline, this cropped knit will get plenty of love this transitional season.
I adore the rich plum tone.
A simple grey cardigan that feels instantly elevated with tailored trousers and penny loafers, or effortlessly relaxed with denim and clogs.
2. Brown Outerwear
Forget black—this season, it's all about chocolatey tones. Brown tailored coats, suede jackets, and corduroy‑collared layers bring warmth and a rich, editorial touch to any look.
A blazer-jacket hybrid in autumn's most delicious colour.
Very '70s.
A cord jacket delivers effortless edge, its rich texture making even the simplest outfit feel autumn-ready.
For a gradual shift into autumn, nothing works harder than a cropped trench.
For days when you need structure without bulk, the car coat delivers quiet sophistication.
3. Sleek tailoring
Tailored separates are getting an H&M makeover. Think structured blazers, wide‑leg trousers, and high-neck waistcoats, all in perfect neutrals.
The kind of blazer that elevates even the simplest outfit with just the right balance of polish and ease.
Nothing will work harder in your autumn wardrobe than a pair of perfectly tailored trousers.
The oversized linen-blend blazer in soft grey is a season-to-season staple—smart, relaxed, and endlessly wearable.
The high-neck waistcoat is every bit as relevant as ever—particularly in this deep chocolate brown.
Light beige, high-waist wide-leg trousers with polished pleats—autumn tailoring made effortlessly elevated.
4. Dark Denim
Classic, polished, and autumn-ready. Indigo and brown jeans are the season’s answer to dressing up denim. Straight-leg and wide-cut silhouettes instantly elevate a chunky knit or sharp blazer.
H&M gives denim an elevated twist this season, reimagined in a rich, deep brown hue.
Just add a white shirt, leather boots and an oversized blazer.
Indigo denim is by far my favourite autumn trend.
The cuff jean is back—and it's short girl approved.
Leopard-print jeans remain firmly in the conversation—bold, timeless, and impossible to ignore.
5. Boho Blouses
Romantic ruffles, delicate prints, and flowing sleeves bring softness to autumn layers. They’re perfect under tailoring or with jeans when you want a lighter, feminine contrast.
This chocolate brown embellished blouse is the best way to execute "jeans and a nice" top come autumn.
This checked frilled-collar blouse serves a refined, romantic counterpoint to tailoring and knit.
So pretty.
White blouses remain a key staple this season—layered under blazers or chunky knits, they feel fresh all over again.
Lace-detail blouses bring a soft, romantic edge to autumn looks, balancing perfectly with sharp denim or tailoring.
6. Suede Accessories
Suede is here to stay in a subtle but impactful way—think tan suede boots, belt bags, and crossbody satchels. The texture adds instant richness even in the simplest knit-and-jean outfit.
If you add one pair of loafers to your autumn collection, make it this suede style.
If you told me this was designer, I'd believe you.
A subtle, chic entry point into the cowboy trend.
Another instant classic.
Ballet flats still have a place in your autumn wardrobe—particularly when rendered in a beautiful brushed suede.
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