H&M's Having a Secret 24-Hour Sale—28 Fall Finds to Shop

last updated 2 September 2023

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Though it might feel like the summer sales just ended, we're already back in the thick of it, but this time, you don't have weeks to ponder about what you want to buy. You only have a day, maybe two if you're lucky and your favorite store's feeling generous. Then, after the Labor Day festivities draw to a close, all of those once–red marked items go right back to being full price.

I, for one, am not about to let that happen. After all, the next big shopping holiday isn't until Black Friday, and that's still months away. So, when I saw that H&M was having a 24-hour Labor Day Weekend sale involving 20%-off markdowns across the entirety of its website, I didn't dilly dally or hesitate. I acted, scrolling through all of the brand's fall arrivals and selecting the pieces I love (especially with a lower-than-normal price tag) before pressing purchase. And to help make sure you do the same, I went ahead and listed out all of my finds below. You're welcome.

H&M

V-Neck Sweater

The shape of this sweater makes it look 10x more expensive.

H&M

Bouclé Dress

The perfect hourglass minidress.

H&M

Shoulder Bag

If you can't get the 1995 Prada bag, this alt will get you a similar look.

H&M

Rib-Knit Cardigan

Between the big sleeves and the nipped-in waist, I can't find a single thing about this cardigan to complain about.

H&M

Lace Skirt

Gorgeous.

H&M

Chunky Hoop Earrings

A good pair of earrings will make any outfit better.

H&M

Fine-Knit Polo Shirt

A new wardrobe staple.

H&M

Rib-Knit Sweater

This look is very The Row.

H&M

Straight High Jeans

I know some people won't agree, but I really love black denim.

H&M

Jacquard-Weave Dress

It's all in the texture.

H&M

Oxford Shirt

I'm low-key obsessed with baby pink Oxford shirts right now.

H&M

Oversized Turtleneck Sweater

The comfiest.

H&M

Wide-Cut Pants

This color is absolutely gorgeous.

H&M

Loafers

There are almost too many ways to wear these.

H&M

Oversized Shacket

That perfect in-between seasons jacket.

H&M

Rib-Knit Dress

You can't go wrong with a dress like this.

H&M

Off-The-Shoulder Sweater

If it shows off my shoulders, I want it.

H&M

Bouclé-Weave Jacket Dress

So elegant.

H&M

Ballet Flats

I'll never get over this price.

H&M

Heart-Shaped Earrings

How very '80s of you.

H&M

V-Neck Blouse

Love.

H&M

Bouclé Dress

Style this dress with a midi slip dress, preferably one that's sheer.

H&M

Balloon-Sleeved Blouse

The bigger the sleeves, the better.

H&M

Wide Ultra High Jeans

Just easy.

H&M

Wool T-Shirt

The styling possibilities are endless.

H&M

Rib-Knit Half-Zip Sweater

H&M

Block-Heeled Pumps

H&M

Rib-Knit Dress

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Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.