H&M's Knitwear Looks So Premium—29 Styles You Won't Regret Adding to Cart

Ask any fashion editor, and they'll reluctantly share that their secret to buying expensive-looking knitwear for fall is H&M. From rib-knit dresses to cashmere crew-necks, the Swedish retailer never misses when it comes to cozy, soft pieces that not only bring us comfort but also exude luxurious vibes. In fact, all the knits I’ve selected today look way more expensive than their price tags. H&M’s latest knitwear drop is also filled with trend-forward styles that look like they came straight off the runway. Think cinched waists, peplum silhouettes, and trending gray hues, along with the classic cuts you'll reach for time and again. I scoured the entire collection of knitwear, and below, I’m sharing the styles I’m most excited about for the forthcoming drop in temperature. And don't worry—I won't judge you for snagging more than one.

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
I'm an NYC Shopping Editor—I Can't Stop Thinking About These 31 Rich-Looking Fall Finds From Nordstrom, Zara, and H&M
Did I mention they're under $250?
-
I Asked a Fashion Designer What to Buy From H&M Studio's Pre-Fall Collection—Here's What She Said
Everything is seriously so good.
-
36 Zara, Madewell, and H&M Essentials I'm Buying to Look Expensive This Fall
Elevated and easy.
-
I've Spent 3 Hours Looking Through Zara, H&M, and Revolve—These Items Are the Best
Top-tier picks ahead.
-
Hurry Before They're Gone—28 H&M New Arrivals That Will Sell Out by the End of the Month
A top-tier selection is ahead.
-
I Just Created 5 Expensive-Looking Pre-Fall Outfits From Nordstrom, H&M, and Saks—You're Welcome
Everything you need to kick off September is right here.
-
This Simple Fashion Person–Approved Layering Technique Changed the Way I Wear My Basics
Effortlessly cool.
-
I'm 29, and My Mom's 62—If We Both Walked Into H&M Right Now, Here's What We'd Walk *Out* With
Expensive-looking finds for fall lie ahead.