H&M's Knitwear Looks So Premium—29 Styles You Won't Regret Adding to Cart

Ask any fashion editor, and they'll reluctantly share that their secret to buying expensive-looking knitwear for fall is H&M. From rib-knit dresses to cashmere crew-necks, the Swedish retailer never misses when it comes to cozy, soft pieces that not only bring us comfort but also exude luxurious vibes. In fact, all the knits I’ve selected today look way more expensive than their price tags. H&M’s latest knitwear drop is also filled with trend-forward styles that look like they came straight off the runway. Think cinched waists, peplum silhouettes, and trending gray hues, along with the classic cuts you'll reach for time and again. I scoured the entire collection of knitwear, and below, I’m sharing the styles I’m most excited about for the forthcoming drop in temperature. And don't worry—I won't judge you for snagging more than one.

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
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