What a Fashion Editor Is Buying From H&M's Sale

last updated 3 August 2023

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As a fashion editor whose job involves online shopping, my wallet is constantly in peril. While it's hard to resist the urge to purchase everything I'm recommending to readers, it's sadly not feasible. (But I'll let you know if I win the lottery.) However, I was willing to make an exception for H&M's latest sale, as it's chock-full of wardrobe basics that will get a lot of mileage.

I always consider cost-per-wear when buying new clothes, and all of the pieces in this story passed my unscientific test. I only purchase pieces that pair with things already in my closet and don't require an imaginary special occasion. Without further ado, keep scrolling to shop my favorite discounted items from H&M's new sale.

H&M

Smocked-Waist Dress

You can never have too many black dresses.

H&M

Camisole Top

A wardrobe essential.

H&M

Fitted T-Shirt

This $5 price tag is calling my name.

H&M

Mom High Denim Shorts

Long live shorts season.

H&M

Linen-Blend Pull-On Shorts

I'd style these shorts as part of an all-white outfit for a monochrome look.

H&M

Crêped Slip Dress

As Karl Lagerfeld once said, you can never be underdressed or overdressed in a little black dress.

H&M

2-Pack Jersey Tops

The styling options are limitless with these.

H&M

Crêped High-Slit Skirt

This is begging to come along on your next vacation.

H&M

Smocked-Waist Dress

Another winner.

H&M

Linen-Blend Shorts

These are a great length if you're not into itty-bitty shorts.

H&M

Sleeveless Off-The-Shoulder Top

So cute.

H&M

H&M+ 90's Straight High Jeans

I always bust out my favorite white jeans every summer.

H&M

Cotton Shorts

Yes, these shorts are as comfy as they look.

H&M

Rib-Knit Dress

This red dress is guaranteed to earn you compliments.

H&M

Oversized Jacket

A classic black blazer is always a good idea.

H&M

Turtleneck Top

This will come in handy for fall.

H&M

Slim Regular Denim Shorts

The perfect length.

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Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.