Chic, Eco-Friendly Picks From H&M's Conscious Collection

last updated 22 March 2013

The words "sustainable" and "stylish" are rarely used in the same sentence, but H&M's Conscious Collection is the perfect mix of both. Everything from a pair of punchy floral-print trousers to a tailored white blazer is made from eco-friendly materials, so you can feel and look good in their clothes. We asked three style-savvy ladies, including Atlantic-Pacific's Blair Eadie, LeFashion's Jenn Camp, and Who What Wear's own Katherine Power, to pick their favourite pieces for spring. Click through our slideshow for their must-haves and going-green tips.

Blair Eadie of Atlantic-Pacific

Jenn Camp of LeFashion

Katherine Power of Who What Wear

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Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.