H&M's New $15 Top Hits on the 2020 Trend That Won't Quit

What do Chanel, Gucci, Ganni, and a host of It girls all agree on? That statement collars are where it's at right now. Yes, the trend has been bubbling up for a little while now, but the F/W 20 runways confirmed that it will continue going strong next season as well. And when H&M has a new version that's a mere $15, it's all the more evidence that statement collars are a trend worth investing in.
H&M's Collar-Detail T-Shirt ($15) is right on the money. It's a basic T-shirt silhouette, which makes it incredibly easy to wear, but the ruffled collar detail makes it perfectly on-trend. (Plus, it comes in both white and black!) It will look chic on its own, but many It girls like layering a thin sweater over the blouse and popping the collar out. Scroll down to see how a variety of women are wearing the statement collar trend and shop versions by H&M and others.
How It Girls Wear the Trend:
Shop H&M's New Version:
See It on the Runway and Shop More:
Gucci F/W 20
Chanel Haute Couture S/S 20
Shop More Statement Collars:
Next, 4 trends I used to buy at Abercrombie in 2003 that are back now.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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