Hailey Bieber Wore the Affordable It Bag That's Getting Buzzier by the Day

If you follow Hailey Bieber's style, you're probably aware that she owns a great many wildly expensive bags, but from time to time, you'll find her carrying styles that are well below the thousands a luxury handbag costs these days. The latest occurrence of this was while she was out to dinner with friends in L.A. For the occasion, Bieber dressed down in a leather jacket, track shorts, and oxfords. She accessorized with a bag from the buzzy brand Freja.
Freja offers a fleet of 100% vegan bags that are minimalistic, devoid of hardware, and '90s inspired. Since its launch in 2020, the direct-to-consumer brand now consists of nearly a dozen anti-trend bags, each of which is available in several highly wearable colors and won't cost you more than $400 (a rarity for It bags). Bieber opted for the Caroline Bag, an elegant flap shoulder bag. One of the brand's most popular styles, it's the perfect size and shape for everyday, day-to-night wear.
Keep scrolling to shop the Caroline Bag along with other standout styles from the deservedly buzzy brand.
On Hailey Bieber: Fila shorts; Freja Caroline Bag ($258); Aureum Elodie Earrings ($325)
Shop Freja Bags

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
The Inaugural Go Sports Issue
Introducing our quarterly sports x fashion hub. First up: A deep dive into women's basketball style ahead of the 2025 WNBA season.
By Who What Wear
-
People Are About to Ditch Denim Cutoffs for the Casual Shorts Trend That's More 2025
Important pre-summer reading.
By Allyson Payer
-
In Case You Haven't Noticed, Everyone and Their Mother Is Wearing This Expensive-Looking Jacket
Rightfully so.
By Nikki Chwatt
-
Big Bags Are Back—These 10 Totes Prove You Don't Have to Sacrifice Style for Space
These options were handpicked by a group of very fashionable people.
By Sierra Mayhew
-
Hailey Van Lith Went Pro in Custom Coach, the Official Handbag Sponsor of the WNBA
Details inside.
By Eliza Huber
-
Hot Take: This Trending Dress Color Is Prettier Than Pink, Red, and White
Sorry, I said it.
By Nikki Chwatt
-
From Coach to Louis Vuitton, Meet the Chicest Looks From the 2025 WNBA Draft
Live from New York.
By Eliza Huber
-
The $50 Nordstrom Shoes I'm Buying to Mimic Hailey Bieber's Summery Toteme Look
The resemblance is uncanny.
By Nikki Chwatt