While there are plenty of colors gaining popularity in 2024—burgundy, dove gray, butter yellow—green is one of the latest colors to watch. Specifically, we're talking about shades of green in the olive family, like the ones you would find in a martini, ranging from the bright Castelvetrano to the deep Manzanilla. There are already strong pieces on the market in these shades, but the color was especially strong on the fall 2024 runways, so we expect to see it pick up even more throughout the year.
Collections from Bottega Veneta, Burberry, Gucci, Saint Laurent, Chloé, and more featured the color in head-to-toe looks as well as on accessories, including some of the standout shoes and bags primed to take over this fall. Ahead, see dirty martini green on the fall 2024 runways and shop pieces to start wearing it now.
Gucci Creative Director Sabato de Sarno made shades of olive green central to the brand's F/W 24 collection in Milan, including this look that pairs suiting in a darker hue with a bag in a brighter colorway.
At Saint Laurent, Anthony Vaccarello played with elements of sheer throughout the collection. The olive green pencil skirt is already set to be one of the most in-demand pieces to have on your radar for fall 2024.
Maximilian Davis continues to be one of the buzziest designers in fashion for his creative direction at Ferragamo. This season, he made a point of focusing on olive green—a color worn head-to-toe in nearly half of the looks from the collection.
At Fendi, we saw lighter, brighter shades of olive green appear on the runway. While some of the other darker shades feel especially relevant for fall, pieces in this color family are prefect for the spring and summer months ahead.
We can also look to Matthieu Blazy's collections at Bottega Veneta to set the tone for where fashion is headed. On the runway, he showcased olive green as a complementary color to wear with shades of onyx and eggshell, so fashion insiders will be sure to adopt this pairing.
Chloé was the talk of fashion month, with Chemena Kamali newly at the helm of the French fashion brand. The creative director has practically single-handedly brought back boho with pieces like the draped cape coat featured in this look.
Daniel Lee's third collection for Burberry was his strongest yet and feels most closely connected to the heritage of British fashion. One way that played out was the color palette, which heavily focused on shades of olive green.
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