Gigi and Bella's Cousin Lands an Unretouched Lingerie Campaign for DD+ Sizes

In Hollywood, modeling is a family business. Ashley Graham's mom recently made her swimsuit campaign debut, and now Gigi and Bella Hadid's cousin is a bonafide lingerie model. Joann van den Herik, who is the daughter of Yolanda Hadid's brother, just took to Instagram to announce an exciting new project. UK retailer Debenhams tapped her to star in its newest campaign for Gorgeous, a line of lingerie for DD+ sizes.
In the images, van den Herik shows off pretty bras and one-pieces that are perfect for women with fuller busts, but it gets even better: "My body wasn’t airbrushed or photoshopped in any way!!" she captioned her Instagram post. Who needs touch-ups when you look this good? Read on to see the beautiful campaign images.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.