Ashley Graham and Her Mom Just Won 2018 With This Swimsuit Campaign

Ashley Graham is a force to be reckoned with on her own, but when she joins forces with her adorable mom, she's practically unstoppable. Graham's 53-year-old mother, Linda Graham, stars alongside her daughter in the newest Swimsuits for All campaign, and the images are too cute not to share.
"I haven't worn a bikini since the 80s!" Linda said in a press release. "I don't think I could have uncovered that inner strength without Ashley. That makes being a part of this campaign so much more special—she's my rock and inspired me at age 53 to be proud of my body again after I lost my own fortitude."
For Ashley, the feeling is mutual. "[My mom] promoted body positivity in our household before it was a movement," she said in a statement. "Her feel-good attitude toward her own body has shaped my ability to remain positive and self-assured." Read on to see our favorite photos from the new campaign.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
-
The Las Vegas Grand Prix Was Basically a Runway Show—11 Looks That Prove It
From Rihanna to Lewis Hamilton.
-
Ashley Graham's Minidress Is Giving Me Major Carrie Bradshaw Vibes
Y2K fashion is back.
-
Sophie Turner Just Wore the $215 Dress Every Celeb Seems to Own
A-list all the way.
-
Ashley Graham's Sheer-Paneled Corset Is About to Go Viral on Instagram
It's that good.
-
Ashley Graham Just Schooled Us on How to Make an LBD Look Trendy
It just takes a few key accessories.
-
The Best Celeb Denim Looks of 2021 So Far, From Skinny to Slouchy
It's time to wear hard pants again.
-
Ashley Graham on the Power of Affirmations and How to Self-Tan Like a Pro
We're taking notes.
-
Ashley Graham's Exposed-Bra Look Is Casual-Summer-Outfit Goals
She nailed it.