Gen Z Editors Agree This Coveted Trend Will Be Everywhere This Summer
Sponsor Content Created With SNIDEL

My fellow Gen Z editors and I are always debriefing about the latest trends and products that our generation is buzzing about. And it's clear that the coveted girlhood trend will be continuing its reign this summer. Think pale pink hues, ruffled tulle, dainty ribbons, and lace detailing reminiscent of childhood. Thankfully, SNIDEL's new arrivals effortlessly tap into this trending aesthetic with pretty clothing and accessories to match. Originally established in Japan, the brand merges streetwear with elegance, creating contemporary pieces that have a unique feel. From sunny-day dresses to cute, frilly skirts, here are the 19 items Gen Z editors can't wait to shop.

Raina Mendonça is an associate fashion editor on the branded content team at sister titles Who What Wear and Marie Claire. Previously, Raina was an editorial assistant at goop.com. When she’s not writing, you’ll find her crafting new playlists, exploring Los Angeles, or making a cup of English breakfast tea.
-
This Elevated Basics Brand Is Every NYC and London Fashion Person's Best-Kept Secret
And I just tried on nine pieces in its NYC pop-up.
By Eliza Huber
-
Chic Shopping Lists Are My Thing—31 Great Finds From Nordstrom, Zara, Banana Republic, Shopbop, and Ref
Jackets, dresses, flats, and more!
By Bobby Schuessler
-
Hot Take: This Trending Dress Color Is Prettier Than Pink, Red, and White
Sorry, I said it.
By Nikki Chwatt
-
It's Already Summer at Zara—50 Incredibly Chic Items Destined to Sell Out Before June 1
Poplin dresses, woven sandals, butter-yellow pieces, and more.
By Judith Jones
-
Rosie Huntington-Whiteley's Burberry Bikini Is About to Go Viral
Kick-starting summer style.
By Drew Elovitz
-
22 Pretty, Everyday Dresses to Throw on Any Day of the Week
Sign me up.
By Jess Kelham-Hohler
-
My Sister's Her Early Twenties—31 Chic Urban Outfitters and Free People Items I Recommended
Gen Z–approved picks.
By Chichi Offor
-
The 21 Swimsuits That'll Be on Every Editor's, Stylist's, and Celebrity's Wish List This Summer
The first swimwear drop of 2025 is here.
By Eliza Huber
-
I Did a Shopbop Deep Dive—These 36 Under-$300 Spring and Summer Items Get the Green Light
The only warm-weather closet refresh you need.
By Chichi Offor
-
Everyone in Paris Is Wearing This Dress Trend Instead of Slips and Drop Waists Now
It's a quintessentially French style.
By Michelle Scanga