I'm a Senior Shopping Editor—Here Are 30 Fall Finds That I'm Hands Down Most Excited About Right Now


It's no secret that I am a fall girlie, through and through. There's nothing I look forward to more than the first feel of crisp, cool air and the layered outfits it brings. Naturally, I am in full-on fall mode when shopping lately. I've been enjoying putting together a cohesive fall outfit rotation that's ready to wear when the moment is right. That's not to say that I haven't already started wearing many of my latest acquisitions.
One of the blessings of being a senior shopping editor is that I get a firsthand look at all the newest arrivals from the best of the best retailers. This week, I rounded up 30 fall finds that I am hands down most excited about right now. Below, you'll be able to peruse a chic selection of standout suede pieces like bags and jackets alongside an array of elevated sweaters, cool jeans, trendy shoes, pretty dresses, and more.
Shop 30 Chic Fall 2025 Fashion Finds
A stunner of a suede jacket.
These are giving French vibes.
How cool is this striped polo top?
This cord necklace is bound to sell out.
Celebrities like Jennifer Lawrence love these sneakers.
This cool barn jacket is on major sale.
A worthy investment for an upcoming fall wedding.
I'm taking the butter-yellow trend straight into fall.
Madewell jeans on sale? Yes, please!
Love how Zara styled this gray cardigan.
Abercrombie bags are so chic.
A trench coat to wear forever.

Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.
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