The 10 Specific Items Everyone With Elegant Taste Will Buy This October

Welcome to 10 Things to Buy, a monthly shopping list that helps you shop smarter by focusing on the 10 key items to add to your cart that month if your wardrobe is in need of a boost. As a Who What Wear editor for the past 11 years, I've spent many hours advising people on what to shop for during any given season, so you're in good hands. Whether you're shopping for cold weather, warm weather, a vacation, or a wedding, I'm here to offer up the most seasonally appropriate suggestions. Be sure to return at the start of each month for more.

While September kicks off the fall shopping season, by the time October rolls around, it's become clear what the must-have It items and trends are. It also means they're starting to sell out. So for this month's edition of 10 Things to Buy, I put together a list of elegant items that celebrities and fashion people are currently prioritizing, and they're all primed to be worn with a plethora of pieces that are likely already in your wardrobe. From the J.Crew sweater everyone is losing it over to the heels that Reformation can't keep in stock, below is your October 2025 shopping list. Don't let your favorite fall It items sell out before snagging them.

J.Crew Rollneck Sweater

Your Instagram feed might've already told you this, but this is *the* sweater to buy this season. Multiple colors are already selling out, so get it while you can.

Reformation Inez Pumps

Given how many stories I've included these Ref pumps in, I like to think that I've contributed to them selling out. If I were you, I'd buy them in more than one color—they're that good, and the leather is shockingly soft.

COS Checked Flannel Shirt

Of all the new plaid shirts on the market right now, the COS ones are the most elevated. This seriously looks like a designer buy but for hundreds less.

Gap Low Rise '90s Loose Jeans

Hailey Bieber has worn these jeans countless times in the rinse wash recently, and they're very affordable, so yeah—they're a great thing to buy this month.

Heaven Mayhem Sloane Sunglasses

Yes, everyone's favorite affordable jewelry brand makes sunglasses now, and they're really chic and low-key—perfect for fall. Jennifer Lawrence has been spotted in them on repeat occasions.

Madewell Cow-Print Belt

Actually, all of Madewell's cow-print items are great and popular, but a belt is the easiest way to wear the trend, in my opinion.

Ugg Elea Suede Slip-Ons

I've said it multiple times, and I'm saying it again: The Elea Slip-Ons are the Ugg It shoes of F/W 25—which is why I already own them in two colors.

Still Here Cool and Sport Jeans

I've lost count of all the celebrities that have worn one of these Still Here no-waistband styles, but Zoë Kravitz is the most recent. If you see your size in stock, grab them, because I'm sure they'll be sold out once again soon.

Flore Flore Esme Tank and Madewell Compact Shell Tank

October shopping isn't just for sweaters—you need layering pieces, too, and the one our editors are losing it over and high-neck tanks from Madewell and Flore Flore. They'll make your outfits look much chicer and expensive than a scoop-neck tank would.

J.Crew Pleated Prep Skirt

The preppy aesthetic is easily achieved with a pleated skirt on hand, and J.Crew's version is just as good as the designer ones that retail for thousands.