I'm a Shopping Director—These Are the 49 Items I'm Into Now


Shopping is my thing. I obviously adore sourcing cool items for my wardrobe, but as I'm the shopping director here at Who What Wear, uncovering gems for you, dear readers, brings me pure joy. That brings me to why we're here today. Yes, I would like you to check out everything I'm into right now.
Below, you'll find my latest edit of chic pieces that caught my attention. The list runs the gamut. You'll certainly find a range of elevated basics to style with existing pieces in your wardrobe. Looking for designer inspiration? I included gorgeous bags, jewelry, shoes, and separates from Chanel, Louis Vuitton, Toteme, Tiffany & Co., Vince, and Coach. Keep scrolling for more.
Hello, bootcut jeans.
Louis Vuitton's new bag is a certified It silhouette.
Celine launched 14 additional shades of its cult-favorite lipstick.
Coach's latest sneakers are beyond cool. You can also add charms!

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
Step Aside, Butter Yellow, Burgundy, and Baby Pink—2026's It Color Has Just Arrived
Refreshingly good.
-
The State of Style in 2026: Color, Prep, and the End of Quiet Luxury
Discover the global influences that are shaping modern fashion trends for 2025 and 2026.
-
"Clothes That Cry": The Latest Alaïa Show Was a Celebration of Craft
From trompe l'oeil pearls to the evolution of the brand's viral balloon pants.
-
Quiet Luxury Is Dead—at The Row, Feathers, Sequins, and Volume Take the Lead
Behold the details chic people will be wearing next season.
-
Strong, Feminine, and Red Carpet–Ready: Sarah Burton Has Hit Her Stride at Givenchy
The designer's sophomore collection is already a hit in Hollywood.
-
A Monumental MFW: Designer Debuts, Farewells, and Every Major Trend to Know
All eyes on Milan.
-
Giorgio Armani's 50th—and Final—Collection Paid Homage to the Late Designer's Legacy
Eighties supermodels, core house codes, and plenty of Armani gray were the capstone to a half-century of the iconic Italian house.
-
Simone Bellotti's Jil Sander Debut Was a Sartorial Palate Cleanser
The Italian designer made a delightful debut of his restrained tailoring and joyful color combinations.