Forget Burgundy—COS Has Declared *This* the It Color to Wear for Fall

Fall typically brings to mind colors such as burgundy, dark brown, and emerald green. These hues have long been synonymous with the season, evoking warmth and comfort, much like a pumpkin spice latte, and reflecting the changing of the leaves. However, for fall 2025, a fresh shade is competing for a spot as an It color, and COS is on board: powder pink.
This week, COS dropped its pre-fall collection, which features a curated selection of elegant barn jackets, barrel-leg jeans, pencil skirts, loafers, suede coats, and tailored trousers. While most silhouettes are available in browns, blacks, and navys, an array of powder-pink pieces stands out, providing a soft pop of color for those who aren't afraid to deviate from timeless neutrals.
This dusty pink shade was seen all over the spring 2026 runway collections (think Alaïa, Miu Miu, and Khaite); however, that doesn't mean it's saying goodbye after September 22, the last day of summer. So if you're inspired to add this color to your new-season wardrobe with one or two pieces, keep scrolling because we're sharing those finds along with other chic new arrivals from COS.
Shop COS's Powder-Pink Pieces
Shop More New Pre-Fall Arrivals From COS
The cape outerwear trend will be just as popular this fall as it was last.
Woven leather flats are having a moment right now.
If your taste is Bottega Veneta, but your budget is COS, this east-west bag is for you.
Baby blue was a popular color trend on the spring 2025 runways, but I'm predicting it to be huge for fall, too.
Drawstring pants are easy to throw on and look effortlessly chic.
Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.
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