Not Butter Yellow, Not Powder Pink: The Latest Color Trend I'm Loving
It was all over the spring and fall 2025 runways.

If there are two color trends that have defined the year so far, it's undoubtably butter yellow and powder pink. That shade of yellow doesn't do much for my complexion, and while the pink is undeniably cute, I've been gravitating toward a more underrated choice: baby blue.
It's always been one of my favorite colors. As a kid, I loved Baby Spice and Bubbles from The Powerpuff Girls purely because they wore baby blue. Now, all these years later, it's having a comeback in beauty and fashion. I first noticed it on an uncanny number of spring 2025 runways. It then continued into fall 2025 shows, so it's obviously not going anywhere.
Whether you wear it in the form of nail polish, eye shadow, or clothes, there's no shortage of ways to embrace the hue.
Spring/Summer 2025 Runways
Fall/Winter 2025 Runways
Shop the Color
I love Paloma Wool.
This Campbell & Kramer miniskirt with a matching tube top.
-
Burgundy Is Nice, But This Up-and-Coming Color Trend Is About to Dethrone It
Look regal and royal all fall.
-
Everyone Will Soon Be Ditching Black Sweaters for Ones in These 8 Color Trends
The time to buy your knitwear is now.
-
Copenhagen Fashion Week Just Made This 2016 Color Trend Feel Incredibly 2026
Yves Klein core.
-
Skip the Logos—Here's What French and Italian Women Are *Actually* Wearing for a Euro Summer
Chic.
-
Spotted in Ibiza: Dua Lipa Wore the Provocative Dress Trend That'll Still Be Relevant in 2026
Guaranteed.
-
Ahead of the Curve: The 7 Fall Trends Insiders Are Shopping First
This just in.
-
In Paris, L.A., and London, Basic White Tees Are Getting Sidelined In Favor of This Cooler Alt
We'll always love you, but it's not your turn right now.
-
Cooler Than a White Button-Down: This Specific Shirt Color Is the Key to Looking Chic This Fall
It's all over the streets and the spring/summer 2026 runways.