I'm an NYC-Based Shopping Editor, and I Always Shop My Favorite Emerging Brands at This One Cool Retailer—See My Picks

I spend a lot of time down rabbit holes of up-and-coming brands—and I have no shortage of saves (or open tabs on my computer at any given time). But when I want a more curated scroll to get inspired by new brands alongside ones I know and love, there's one multi-brand retailer I always come back to.
I honestly can't believe how many of my favorites it carries: Avavav, Baserange, Belle, Cou Cou, Courrèges, Dilara Finikoglu, Flore Flore, Gimaguas, MargeSherwood, MNZ, Miaou, Paloma Wool, St. Agni, The Row, Vivienne Westwood—it's genuinely is too many to name. Whether you're looking for everyday staples from Skims, luxury purchases from Saint Laurent, forever pieces from Khaite, or niche designers like Colleen Allen, Ssense's curation is impeccable.
So if your taste is chic or unconventional, there's something here for everyone—from household names you're already obsessed with to hidden gems that'll make you excited about fashion again.
Here's what I'm shopping right now.
MargeSherwood is my new favorite bag brand.
I have to admit I originally found this through Iris Law's Instagram.
Silk Laundry has such chic dresses.
Jelly flip-flops for my next beach trip.
The Skims Fits Everybody T-Shirt is (in my opinion) the best T-shirt of all time.
I can't wait for my first Sophie Buhai necklace.
If you love '90s minimalism (as we all do), you'll love the brand Paris Georgia.
The Vivienne Westwood Granny Frame Bag was my first designer purchase.
Or its MM6 collaboration I can't resist.
-
Ssense Just Dropped a Ton of New Designer Bags—These 20 Will Sell Out First
Wish list granted.
By Drew Elovitz
-
Ssense's Annual Sale Is My Super Bowl—43 Items I Won't Fumble Buying
Game time.
By Jasmine Fox-Suliaman
-
35 Incredibly Cool Picks to Snag From Ssense's Epic Sale Section
The bags and shoes alone are worth checking out.
By Jennifer Camp Forbes
-
If a New Yorker Shopped at Ssense, They'd Buy These 19 Discounted Designer Items
Sponsor Content Created With Ssense
By Raina Mendonça
-
30 On-Trend and On-Budget Finds That You'll Never Regret Buying—I Promise
They're on point.
By Courtney Falsey