"Obsessed" is a strong word, but I would say that's the best way to describe how me and my fellow Who What Wear editors feel about Prada. The brand comes up in our conversations and Slack messages on a near-daily basis, and I think we'd all agree that we'd gladly give it all our money if we could. When we're in the market to splurge on an investment piece, it's often a standout Prada one that we turn to. And speaking of standout items, there are many of them right now. The brand has been churning out new arrivals for winter, and every time I scroll through its site, I'm blown away.
Between all the chocolate-brown suede, calf hair leopard print, shearling accessories, patent leather, and velvet, my Prada wish list is understandably lengthy. And after more than a decade as a Who What Wear editor, I'm pretty skilled at predicting when an item will go viral at this point. There are a handful of Prada items on my radar that are so good that I'm sure they'll start selling out any day now (if they haven't already). So if you've been saving up for an investment purchase or just want some holiday season eye candy, keep scrolling for the 17 new Prada items that are on their way to viral status.
This It bag got a chocolate brown makeover this season, and it may be my favorite iteration of the bag yet.
These patent leather moccasin-style ballerinas are basically the only flats I can think about right now. (Heads up that the boot version is already sold out.)
The Aimée bag is already all over my Instagram feed, and this grommet version is sure to capture the fashion crowd's attention.
A timeless Prada purchase if I ever saw one.
I cannot handle how adorable this bag charm is.
Peak cozy luxury in shoe form.
Prada did the work for you and pre-added the charms to this new bag.
I hate to break it to you, but these are already on their way to selling out.
A dream winter skirt if I ever saw one.
Another new iteration of the Arqué bag that's very much on-trend.
I found this hiding in the men's section. You're welcome.
The perfect combination of quirky, retro, and chic.
This one's already fully gone viral, but I couldn't not include it in this rich brown hue.
These have all the makings of an It shoe.
As expected, Prada's collection of leopard-print bags is quickly selling out.
Sometimes the simpler something is, the better.
This new bag shape is sure to be on all the fashion girlies' arms by fashion month.
-
Harry Styles Just Paired Short Shorts With the New It Sneaker Color of the SummerA vibe.
-
Confirmed: The History-Making Collaboration Between Caitlin Clark and Prada Will Continue in 2025"Prada has become my favorite brand. Everybody knows that."
-
Got Taste? Then This Rising It Bag Should Be Your Next PurchaseDon't wait until everyone is carrying one this summer.
-
35 Incredibly Chic Luxury Finds I Would Immediately Buy If My Salary Tripled TomorrowA girl can dream, right?
-
Lila Moss Just Wore the Prada Bag Everyone Wants But No One Can FindIt's so cute.
-
Wait—Did Elsa Hosk Just Intro the New It Bag of 2025?One word: Prada.
-
Prada's Idea of Unfinished Glamour Will Overtake Elegance This FallThe messier the better, in fact.
-
Sorry to My Comfy Flats, But These Heels Are Going to Be Everywhere Next YearIf Miuccia Prada says so.
