Reformation and H&M Just Dropped A+ Versions of This Popular Runway Trend

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Who What Wear editors pride ourselves on making accurate trend predictions. Back in October, for instance, my colleague wrote about the resurgence of '80s-inspired bubble hems. Cult-favorite designers like Khaite, Schiaparelli, and Bottega Veneta featured the silhouette in their S/S 24 collections, all but guaranteeing we'd see a spike in popularity this season. Naturally, this fashion forecast turned out to be spot-on.

Luxury brands aren't the only ones getting in on the action. Right now, I'm noticing an abundance of bubble-hem dresses from our readers' favorite brands, including Reformation, H&M, Zara, and Mango. Ready to test-drive the trend for yourself? Scroll down to shop my favorite dresses with runway-inspired bubble hems, starting at $30.

Shop the Best Bubble-Hem Dresses

Erin Fitzpatrick
Erin Fitzpatrick
Associate Director, Fashion News

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.

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