Sorry, White—Celebs and Fashion People Are Wearing Trainers in This Trending Colour Now

Though we’re slowly moving towards spring, there’s one major trend that fashion’s most attentive are bringing with them into the cooler months and beyond. We've witnessed the style set fall head over heels for jackets, knits, coats and dresses in rich chocolate brown shades this season, but the latest item—and possibly my favourite—to receive the brown colour trend treatment is the trainer.
Suddenly, everyone is swapping their vibrant red and yellow pairs for this supremely sophisticated neutral. Adding an elevated edge to a decidedly casual footwear option, brown trainers merge a refined colour palette with the most comfortable shoe style out there. Softer than black yet just as striking, the deep hue has become a pillar of my outfits of late. Styling so easily with the cotton dresses I sported throughout the summer, I’m certain this rich colour trend will look even chicer with my capsule wardrobe—think tailored trousers, knitted dresses and suede jackets.
I'm not the only one considering incorporating this trending tone into my footwear collection. Adidas has upped its offerings of the classy neutral in recent months, and these pairs are going down a treat with shoppers and celebs alike—take Bella Hadid, who was spotted in her brown Adidas SL 72 trainers with a matching leather jacket and dark-wash jeans for an easy errands-running look.
Whilst Hadid was tempted by Adidas's trending pair, there are plenty of other worthy contenders on the market. Designer favourites such as Loewe and The Row have also produced compelling iterations, with brands including Reformation and Asics on the more affordable end of the spectrum.
To shop the new-season trainer trend that's backed by a Hadid, read on to discover our edit of the best brown trainers to buy now.
SHOP BROWN TRAINERS:

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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