Every Fashion Person From New York to Paris Loves This Elegant Yet Cool Brand—4 Pieces I'm Also Considering

Conceived in 2015 by Sarah Staudinger and George Augusto, Staud is a US-born brand that has garnered the interest of fashion editors, stylists and content creators far beyond its birthplace. No stranger to fashioning women's apparel with cult status, Staudinger's (former fashion director of the beloved brand Reformation) expertise in effortless and considered apparel has captured the attention of fashion people with varying aesthetics, adding to the brand's unique appeal. Staudinger's eponymous brand hones into the cool and nonchalant appeal of Southern Californian style, marrying off-beat silhouettes and wafty fabrications with structural elements (case in point, its origami styles, but more on that later).

Staud speaks to an air of vibrancy and timelessness all in one, with many reworked vintage-inspired styles and other pieces inspired by street art and location. With former Chanel model, Betty Catroux as a muse and using her editorials to inspire creative direction, Staud makes pieces intending to make women feel chic and self-assured.

Part anti-trend and part contemporary, Staud offers a fresh approach to timeless classics. All things considered, it's no wonder it's a brand celebrated far and wide, with plenty of well-dressed people in some of the globe's biggest fashion capitals returning to the brand for clothing, shoes and, mainly, handbags, all with reasonable price tags compared to other, high-quality designer brands.

So, if you're thinking of investing in your wardrobe ahead of autumn 2024 and are eyeing up Staud's collections, I spent an afternoon scanning the web to bring you what I anticipate will be some of the brand's most popular offerings from the transitional season and beyond. Continue reading to discover silk pieces, wardrobe classics and handbags aplenty. It's attainable luxury worth considering.

Shop My Favourite Staud Pieces:

1. The Best Staud Handbags:

2. The Best Staud Tops

3. The Best Staud Shoes

4. The Best Staud Dresses