The Row—a brand that is at once understated and recognizable to the most in-the-know fashion insiders—unsurprisingly has a collection of bags that have garnered a cult following amongst the style set. Mary-Kate and Ashley Olsen have developed a soft, minimal aesthetic with logoless designs that the fashion brand is known for for and that carries through to the brand’s bags.
Much like many of the fashion house’s pieces, the bags are in hot demand, but there are a handful that are so good, they're almost never in stock. The pieces are an investment but the timeless-meet-minimal designs lend them a forever quality that is worthy of an investment purchase. Devoted fans of Mary-Kate and Ashley Olsen's label are passionate about the bags they truly think are worth-it touchstones of the label.
Creator and acclaimed collector of The Row, Neelam Ahooja, adressed the elephant in the room: it's time to skip out on the Margaux. "It’s a beautiful and practical bag, but it's over saturated," she explained to Who What Wear. "The Row offers plenty of stunning styles every season, and I’d opt for any one of them, so long as it’s not white. At these price points, light colors are a risky investment."
Ahead, we spoke to three collectors of The Row to get their take on the best bags to buy from the label.
The Row '90s Bag
The '90s bag is one of the lowest-priced bags silhouettes from The Row, which makes it no surprise that it is also one of the most impossible to track down. Word to the wise? Add it to your cart immediately if you find it available somewhere on the internet. Nearly everyone from The Row has this mini in their arsenal, including Zach D., a 29-year-old creator who has shared his love for the brand on social media. When it comes to buying bags from The Row, Zach suggests opting for the brand's leather offering in lieu of materials like nylon or mesh—it's a better investment.
The Row Park Tote Bag
The Row's Park tote comes in a varieties of shapes and sizes. What is boils down to though? A really great tote bag. If you're looking for the ultimate leather tote, this is it.
Zach raved about his Park Tote Bag in the N/S sizing. "It’s well-priced and I reach for it constantly because it’s chic, casual, the gorgeously grained leather is a unique shade of blue, and it’s perfectly proportioned for everyday wear."
The Row Sofia Bag
Owned by a range of celebrities including Kendall Jenner and Rosie Huntingon-Whiteley, sleek and sophisticated style meets up in The Row's Sofia bag. Snap up the cross-body version for daytime or the top-handle bag for the evening.
The Row Margaux Salpa Bag
Although Neelam suggests steering clear of the hyped Margaux Bag, she admits she has a soft spot for the brand's re-imagined Margaux Salpa— a distressed, subversive silhoutte that features loose threads and open stitching. "My Margaux Salpa bag is very special. Margaux was my favourite until it became widely popular, but when Salpa debuted on the runway—before all the hype—I had to have it," she explained. "It's edgy and limited. The unique contrast of fabric edging and loose threads adds to its coolness. I carry it with everything; it looks great with both casual and elevated outfits."
The Salpa is incredibly hard to get your hands on, so we're linking a few of the brand's Margaux bags, below.
The Row Nuance Shoulder Bag
Sometimes, an unassuming bag from The Row is the best. Take The Nuance shoulder hobo bag, a favorite of creator and collector Rachel Whitehouse, @clothesarefriends. "It’s underrated, even I almost looked past it in the store. My friend Madeline, was trying it on in store, was ready to walk away from it and then I put it on and immediately saw the vision for the bag," she explained. "We ended up falling in love with it and both bought it as our friendship bag!"
Whitehouse explains, sometimes, it's not about the actual name or style of the bag—it's about the fact that the craftsmanship and leather on handbags from the label are sheer perfection. "Most items look like it could come from any designer. Except, when it’s from The Row, the quality is just better. The leather quality is insane, the stitching is perfect, the proportions are exactly how they should be—making the item interesting and the functionality is there."
Shop more from The Row:
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Not Black, Not Brown—7 Richer Handbag Colors Only Chic People Care AboutStraight from the runway.
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Keep This Between You and Me: I Just Found a $165 Alt for The Row's Viral and Sold-Out $1300 HeelsYou're welcome.
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I Swear By Elegant Outfits—35 Standout Items That Would Fit Right Into My ClosetHere's to a chicer outfit rotation.
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These 30 Simple Yet Elevated Picks From the Nordstrom Anniversary Sale Are Giving Major Rich VibesHello, instant confidence boost.
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These 31 Classic Nordstrom Anniversary Sale Finds Are the Key to a Rich-Looking Summer WardrobeImagine the chic outfits.
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If a French Woman Shopped the Amazon Prime Day Sale, She'd Instantly Add These 31 Chic Picks to CartEffortless and affordable? Yes, please.
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Forget the Margaux—*This* The Row Bag Will Be Carried by Fashion People With Cool Taste in 2025And it won't cost you $5000.
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I'm Bored With My Closet—These 33 Chic Nordstrom Pieces Have the Power to Turn Things AroundEffortless and expensive looking is the vibe.
