I'm a Gen Z Editor—21 New-In Summer Buys My Friends and I Are Eyeing Right Now
The sun has finally arrived and it’s given us a taste of summer, swapping out our jackets and cardigans for floaty dresses and tank tops in just a matter of days.
This month my friends and I have focused on curating our wardrobes for the warmer weather - and outfit planning for our upcoming travels, of course. Think all things crochet, poolside cover ups and breezy printed co-ords, alongside the notable rise of some divisive trends, we’re looking at you football jerseys and bloomer shorts.
Francesca Saffari styles her Adidas SL 72's with a satin maxi skirt and knit jumper.
We’ve also been talking accessories galore, from a beach-worthy high street raffia basket bag that looks much more expensive than it is, to the standout starfish earrings as seen on every fashion person on Instagram, perfect for the season ahead yet timeless enough to last year-on-year.
Rayan Xasan showcases her football jersey with cotton shorts and oval-frame sunglasses.
As a 23 year old fashion contributor, it’s my task to share an insight into a Gen Z-er’s wish list - and, of course, what we’ve been placing in our shopping baskets.
So, keep scrolling to see the 21 items my friends and I have our collective eye on this month.
Shop the New-In Items on My Wish List This Month:
I think I've just discovered the cover-up dress of dreams.
Adidas' SL 72 silhouette is the latest popular trainer trend.
Style with a quality pair of blue denim jeans, ballet flats and some sunnies, and you’re ready to head out the door.
Balloon mini skirts are in, and this option from H&M is at the top of my wish list.
Nail the jeans-and-a-nice-top look with this floral-appliquéd off-the-shoulder number.
A graphic tee is a fail-proof wardrobe item and this ASOS style is less than £20.
From jeans to maxi dresses, these buckle-embellished sliders will go with so many outfits.
Jetting off soon? Pair with the matching shorts and a bikini.
This tie-fastening embroidered jacket has been on my mind ever since I first saw it - a piece that will transcend the seasons.
With the Euros right around the corner, football chic is officially in.
I'm planning on expanding my linen collection this year and these cream striped trousers are my first addition.
How versatile is this embroidered vest? Style with a pair of tailored trousers for the office and with a pair of denim shorts on sunny weekends.
A high-street alternative to the beloved Aläia style.
Bloomers are a love/hate trend amongst Gen Z right now.
I'm picturing these Western-style leather cowboy boots with a babydoll mini dress.
Although Instagram's fashion people are sporting micro bloomers right now, knee-skimming bermuda shorts are this summer's go-to denim choice.
Sennen Prickett is a freelance fashion contributor for Who What Wear UK, and has been since 2023. Compiling shopping stories that cover the latest fashion trends and viral sell-out styles, Sennen shares the best on-trend buys for any occasion, season, or everyday living. Whilst studying for her degree in Fashion and Beauty Journalism, she interned as a Lifestyle Writer at HuffPost UK, and acted as a Junior Fashion and Beauty Writer at FROW Magazine.
-
This Elevated Basics Brand Is Every NYC and London Fashion Person's Best-Kept Secret
And I just tried on nine pieces in its NYC pop-up.
By Eliza Huber
-
Chic Shopping Lists Are My Thing—31 Great Finds From Nordstrom, Zara, Banana Republic, Shopbop, and Ref
Jackets, dresses, flats, and more!
By Bobby Schuessler
-
This Elevated Basics Brand Is Every NYC and London Fashion Person's Best-Kept Secret
And I just tried on nine pieces in its NYC pop-up.
By Eliza Huber
-
The "Wrong Shoe Theory" Has Gone Feral in NYC—and It's Actually Working
Unexpected but so stylish.
By Michelle Scanga
-
If You Only Note One Trend From Fashion Month, Make It This One
Talk about ubiquitous.
By Eliza Huber
-
Everything You Need to Know Ahead of the 2025 WNBA Season
From the league's newest additions to its juiciest storylines.
By Eliza Huber
-
The Inaugural Go Sports Issue
Introducing our quarterly sports x fashion hub. First up: A deep dive into women's basketball style ahead of the 2025 WNBA season.
By Who What Wear
-
29 Must-Have Pieces From Luisaviaroma to Refresh Your Spring Wardrobe
They're all too good.
By Sasha Mironer
-
It's Music Festival Season—40 Styles the Chicest Festivalgoers Are Considering
Your shopping guide awaits!
By Chichi Offor
-
I Mostly Shop for Prescription Glasses Online—4 Retailers That Sell *Actually* Cute Frames
Your guide to chic frames awaits.
By Chichi Offor