Jennifer Aniston and Gwyneth Paltrow's Favorite '90s Bag Trend

last updated 10 January 2025

Fashion trends always have a way of coming back around. Once a staple of the '90s, leopard-print bags were frequently spotted on the arms of style icons like Jennifer Aniston and Gwyneth Paltrow. From Aniston's laid-back, California-cool vibe to Paltrow's polished elegance, the bag complemented both aesthetics. Fast-forward to 2024, and these statement accessories are making a major resurgence. Whether styled with jeans or paired with a sleek evening dress, leopard-print bags are simultaneously nostalgic and modern.

I know what you're about to say: Leopard-print bags never went out of style. I agree with you! But there's no doubt that the trend is surging in popularity. It's a smart investment because it's super trendy right now but will never completely fall out of favor. Talk about a win-win! Scroll down to see how Aniston and Paltrow styled the trend in the '90s and shop current versions for yourself.

How Jennifer Aniston and Gwyneth Paltrow Styled the Trend in the '90s

Jennifer Aniston wears a leopard bag in the '90s.

Gwyneth Paltrow wears a leopard bag in the '90s.

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Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.