The impact that the right handbag has on an outfit is undeniable, and when it comes to iconic styles, there are a few characteristics that turn a bag into an It bag.
First, of course, the brand brings instant recognisability along with the promise of quality and craftspersonship. Think Bottega Veneta, The Row and Celine, for example. Then we have the actual silhouette, fabric, details and colourways of a bag that makes it truly special, as with the Hermès Birkin and Saint Laurent's Le 5 à 7). One attribute that often isn't considered is how well loved a bag is by a particular celebrity. Once a handbag is spotted multiple times on a stylish celeb, it’s almost guaranteed to solidify itself as the next It bag in the months to follow.
Since the beginning of 2025, I’ve spotted a select number of styles, both new and old, being carried by what I consider to be some of the most fashionable celebrities, all of which I’m predicting will be the most covetable bags to invest in for 2025 and beyond. However, whilst they're on the rise for summer, I can guarantee that none of these handbags will feel outdated over the next few seasons or even in years to come. Unlike other clothing and accessories, handbag trends tend to move much slower and are, therefore, worthy investments that will remain relevant for a long time after their initial purchase.
From classic silhouettes that have been championed for decades to new styles that are sure to stand the test of time, scroll on to see the ten designer bags that have solidified themselves as It bags in the eyes of our favourite celebs for 2025.
These 10 It Bags Have the Celebrity Stamp of Approval for 2025
1. Max Mara Whitney Bag
Style Notes: Created in 2015 as a homage to the New York City museum, Max Mara's Whitney bag is crafted with smooth leather pleating to replicate those on the building. The style features a soft suede lining and a detachable shoulder strap for hands-free ease. Not to mention it has three compartments on the inside to keep your belongings organised on busy days. There are many chic colourways to choose from, but I particularly love Gwyneth's choice to pair her brown iteration with an all-white outfit.
Shop the Whitney:
The pleated design is made to resemble the New York City museum.
The red iteration is calling to me.
Just enough space for the bare essentials.
2. Bottega Veneta Ciao Ciao
Style Notes: Bottega's Ciao Ciao only launched last month, but is already making noise amongst celebs and fashion people alike. Available in two sizes and a range of wearable shades, the Ciao Ciao’s smooth leather finish makes it the perfect style for those who love the shape and function of the Andiamo but are looking for a more pared-back take. The black, cream and brown hues are timeless, and the pastel pink and fresh green are perfect for summer, but Naomi Ackie's chic burgundy iteration (pictured above) strikes the perfect balance between classic and modern.
Shop the Ciao Ciao:
This is destined to be a best-seller.
Spacious and elegant in equal measure.
From office to off-duty, you'll find yourself reaching for this pretty tote.
3. Celine Camille 16 Soft
Style Notes: Celine is known amongst elegant dressers as the go-to name for subtle yet impactful designs that are sure to turn heads, and the Camille 16 Soft bag is no different. From the spacious silhouette that makes it ideal for every day to the lack of obvious logos that ensures its versatility and timelessness, this is a bag made by minimalists for minimalists. Phoebe Dynevor opted for the classic black hue (pictured above), but you genuinely can't go wrong with any of the shades.
Shop the Camille 16 Soft:
Any outfit will feel that much more elevated with a Celine bag in tow.
This went straight to the top of my wish list.
This shade is a fail-safe.
4. Tory Burch Romy Tote
Style Notes: Tory Burch's Romy tote is a style that we've spotted non-stop on celebs over the last few months. In fact, we were seeing it so often that we decided we needed to try it out for ourselves, and trust me when I say that it does not disappoint. Made from soft and supple leather and roomy enough to fit all your everyday, office and even travel essentials, this is primed to become one of the most coveted designer totes.
Shop the Romy Tote:
The perfect size to carry around your daily essentials—laptop included.
We can't get enough of butter yellow this summer.
This will pair seamlessly with your pastel dresses in summer and add a fresh touch to your darker palette come early autumn.
5. Valentino Nellcôte
Style Notes: 2024 was the year of quiet luxury and minimalism, but I'm predicting that 2025 will bring boho fashion to the fore once again. From the luxe suede we've been seeing on everything from trenches to loafers, studded belts and fringe detailing, the free-spirited aesthetic is set to make a comeback. There aren't many celebs who do boho better than Alexa Chung, whose unique style consistently influences fashion people. Once I spotted her in Valentino's boho-inspired Nellcôte bag, I knew this would be a sell-out style for summer and beyond.
Shop the Nellcôte:
This is the mini version of Chung's exact bag.
Fringing, studs and suede are some of the biggest accessory trends for 2025.
Trust me: this cherry-print style won't be in stock for long.
6. Dior D-Journey
Style Notes: Beauty and utility combined, Dior's D-Journey is arguably the most versatile in the brand's collection. It's spacious and functional, making it ideal for everyday use, but its sleek and compact design means it could just as easily be worn to a dinner or evening event. I'd wear this dreamy style on my shoulder, however, I equally love how Elsa Hosk has adjusted the strap to turn it into a hands-free crossbody bag (pictured above), proving just how practical it is.
Shop the D-Journey:
A classic choice.
I'm not usually a fan of logo prints, but this is so classy.
Compact yet spacious, the medium iteration is ideal for daily use.
7. Gucci Horsebit 1955
Style Notes: The Gucci Horsebit 1955 clearly isn't a new bag, with its popularity spanning over 70 years. But that doesn't mean it won't continue to reign as one of the most coveted bags in 2025. In fact, at Gucci's FW25 runway show the iconic style was re-invented in the beautiful suede green shade (shown on Yara Shahidi) above to celebrate the bag's 70th anniversary. Although this version isn't yet available, there are still many different colours and patterns you can buy right now.
Shop the Horsebit 1955:
The gold hardware is instantly recognisable.
Such a beautiful hue.
I'm not usually a fan of logos but this iconic Gucci print is tempting me.
8. Hermès Birkin
Style Notes: Arguably the most coveted and undeniably the most popular handbag ever, the Birkin is going nowhere in 2025. The iconic bag has been lusted after by celebrities, fashion people and just about everyone since it launched in 1984. A symbol of wealth and status, it's no surprise that this style is still being spotted on celebrities, including Kendall Jenner, who was recently seen with an elevated suede iteration that feels fresh for 2025. Birkins are notoriously hard to get your hands on, so shopping on pre-loved sites like The Real Real is your best bet for getting your hands on one.
Shop the Birkin:
A bag that feels equally as grown-up as it does fresh.
Shopping pre-loved is the easiest way to get your hands on a Birkin.
Black will go with everything.
9. Saint Laurent Le 5 à 7 Shoulder Bag
Style Notes: Shoulder bags have been trending majorly since 2024, and Saint Laurent's Le 5 à 7 is one of the most sought-after styles on the market right now. Originally launching in 2021, the bag was inspired by the 1962 French film Cleo From 5 to 7 and exudes '60s glamour. From the gold logo hardware to the stylish elongated shape, celebs from Taylor Swift to Laura Harrier have proven this bag is the perfect evening accessory.
Shop the Le 5 à 7:
Is this the perfect evening bag? I think so.
Pure perfection from every angle.
The cream colourway is high on my wish list for summer 2025.
10. The Row Park Tote
Style Notes: When it comes to The Row, the Margaux is undeniably the most popular style amongst celebs. However, knowing how difficult it is to get hold of (it's constantly sold out), I was glad to see one of the brand's biggest fans, Jennifer Lawrence, with a different style from the brand that's just as sophisticated as the Margaux but much easier to get hold of. The Park Tote is a simple and spacious design made from the softest calfskin leather. Available in three sizes, from small for your basic everyday essentials to large, which is perfect for travel, the Park is the perfect blend of form and function.
Shop the Park Tote:
You'll be able to fit everything in this luxe tote.
Imagine this with an all-cream linen outfit in summer.
A smaller version perfectly sized to fit the essentials.
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