I Gasped When I Saw H&M Studio's Collection—These 14 Pieces Will Sell Out by Tomorrow


Directional, fashion-forward and designed to be seen: H&M Studio's latest collection has arrived. As ever, the edit is ready to revitalise our wardrobes, one standout piece at a time. As a heavyweight of the high street, H&M consistently shows up when our wardrobes are in need of something new, and if you're looking for high-quality fabrics and striking designs that are destined to induce compliments and feature serious attention to detail, then look no further than the latest Studio collection.
H&M's Winter 24 Studio Collection is a refined edit covering wardrobe heroes with an elevated twist. Whilst the brand's regular pieces make for brilliant staples and tick off our classic buys, this new edit brings contemporary detailing and playful elements, pushing each piece firmly into the new season.
Simple shirts have been accentuated with metallic button details, classic black dresses have an ethereal feel with excess fabric draping, and silhouettes have been expanded to create dramatic shapes and impactful moments for a truly modern take. Alongside, staples like tailored trousers come in wool compositions, and even the humble belt has a striking yet understated buckle detail.
If previous drops are anything to go by, stock is set to move swiftly, so I've pulled together the standout pieces that are sure to sell out first. So if you're ready to inject a contemporary edge into your classics, keep scrolling to explore H&M's latest Studio collection.
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Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
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