My Self-Control Hit an All-Time Low When I Saw These Fashion and Beauty Arrivals

I'm deep into my "treat yourself" era, and I fear there is no end in sight. This time of year is dangerous because I'm in my birthday mindset and fall arrivals are landing at my favorite brands. There's no doubting I'm a Libra through and through when my obsession with pretty new things and my impulse decision-making get the best of me. It's only in my nature to treat myself, but I need your help whittling down my current wish list. Collarless jackets, trendy moto boots, and a $240 alternative to a Bottega Veneta bag are currently on my fashion roster. In the beauty department, a colder season calls for hydrating items, moody nail polish, and a limited-edition Merit x Proenza Schouler makeup set. (Yes, you'll need to run to purchase this one.) These arrivals are about to be the backbone of my wardrobe and beauty routine for fall, but I need you to let me know which are your favorites. Keep scrolling to shop my current fall wish list.
Fashion Wish List
Beauty Wish List

Natalie Gray Herder is a Commerce Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
-
Old Navy Just Launched Its New Fall Handbag Collection—and It Looks Rich
Soft faux suedes and sophisticated silhouettes.
-
What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)
Investments only.
-
The Top 10 Things to Buy This September If You Want Cooler Outfits and More Compliments
Fall is in full swing.
-
These 32 Chic Zara Fall 2025 Shoe Finds Are the Key to Looking Like a Fashion Person—Good Luck Picking Just One Pair
Prepare for endless compliments.
-
Abercrombie Sucked Me Back Into Its Orbit With These 25 Incredibly Chic Fall 2025 Finds
So, so good.
-
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your Buck
Stellar under-$150 finds right this way.
-
These 32 Elevated Nordstrom and Zara Finds Make Getting Ready So Much Easier (and Chicer)
Here's to effortless outfits.
-
Don't Blame Me If They Sell Out While You Read This—35 Chic Zara Finds That Need Your Immediate Attention
These won't be around for long.