24 Chic Dresses to Buy in Every 2024 It Color

Pictured: Victoria Beckham dress
There are plenty of ways to embrace a particular season's color trends, but I find the best way—especially in spring and summer—is via dresses. A chic dress in an It color is striking and beautiful and requires very little thought or effort. This spring and summer, I think we're going to see a lot of people wearing dresses in six specific color trends that feel fresh, even though some of them aren't brand-new—ahem, red.
The color trends this season range from pastels to bold primary hues to a couple of shades that are most often seen during winter. These color trends were present and accounted for on the biggest, most influential runways, so I'm sharing some of the best of those examples alongside a handful of standout dresses in each hue. Keep scrolling to start shopping, as I'm 100% sure these chic options will sell out.
Pale Pink
Say goodbye to Barbie pink and hello to its paler, more subdued cousin. I think Prada single-handedly made the case for this to be the It pastel of the season.
Prada S/S 24
Shop Chic Pale-Pink Dresses
Burgundy
What Prada did for pale pink this season, Gucci did for burgundy. It may not be November, but everyone's dressing like it is. That said, opt for burgundy dresses in fabrics like linen, silk, and poplin that won't allow them to be mistaken for winter dresses.
Gucci S/S 24
Shop Chic Burgundy Dresses
Olive Green
One of the newest buzzy color trends is olive green. If you want a low-key luxurious look, this is the dress color you need. It's also helpful that it goes with every other color on the wheel.
Erdem S/S 24
Shop Chic Olive-Green Dresses
Royal Blue
Royal blue is the latest primary color that's getting the fashion world's attention. It would be a lovely option for a dress for a black-tie wedding.
JW Anderson S/S 24
Shop Chic Royal-Blue Dresses
Pale Yellow
Alongside pale pink, a big pastel trend right now is pale yellow. It can come across as pretty and ethereal or slightly retro, depending on the dress.
Bottega Veneta S/S 24
Shop Chic Pale-Yellow Dresses
Red
Last but not least is red, of course. I wouldn't hesitate to add a new red dress to your collection, as the trend shows no signs of fading.
Jacquemus S/S 24
Shop Chic Red Dresses
This post was published at an earlier date and has since been updated.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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