Cupcakes and Cashmere's Emily Schuman Is Launching a Clothing Line!

Get ready—Emily Schuman of Cupcakes and Cashmere is turning her wildly popular blog into a clothing line! That's right. She just announced her new collection, available at Nordstrom and Shopbop on July 6. Inspired by three locations—Los Angeles, San Francisco, and Malibu—the offering features easy pieces you can mix and match with just about everything else in your closet. And the best part? Everything is under $180.
Check out a glimpse of the line here, or keep scrolling to check out a few of our favourite snaps. So exciting!
Will you shop the line? Sound off in the comments below! And in the meantime, don't forget to shop what's available at Nordstrom and Shopbop now.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
I've Just Found *the* Denim Trend Parisian Women Are Wearing With Kitten Heels
Did I mention it's on sale?
-
I Wear Chic Flats Almost Every Day—26 of the Best Finds From Nordstrom
Most are majorly on sale right now.
-
I'm a Shopping Editor—These 5 Nordstrom Anniversary Sale Finds Are Living Rent-Free in My Head
Kitten heels, burgundy flats, and more.
-
I Write About Shopping All Day—30 Chic and Fun Accessories From Zara, Nordstrom, and Revolve
From big beads to tassel-adorned bags.
-
If You're a Plus-Size Fashion Person, You'll Want to Wear These 34 Nordstrom Items on Repeat
Shop a range of discounted and regular-priced finds.
-
24 Chic Under-$100 Nordstrom Anniversary Sale Finds That Are Taking Over My Fashion-Editor Text Group
Longchamp, Levi's, Madewell, and more.
-
I Swear By Elegant Outfits—35 Standout Items That Would Fit Right Into My Closet
Here's to a chicer outfit rotation.
-
The Nordstrom Brands Fashion People Shop for Expensive-Looking Staples Are Discounted for the Anniversary Sale
Under-$100 pieces ahead.