Cupcakes and Cashmere's Emily Schuman Is Launching a Clothing Line!

Get ready—Emily Schuman of Cupcakes and Cashmere is turning her wildly popular blog into a clothing line! That's right. She just announced her new collection, available at Nordstrom and Shopbop on July 6. Inspired by three locations—Los Angeles, San Francisco, and Malibu—the offering features easy pieces you can mix and match with just about everything else in your closet. And the best part? Everything is under $180.
Check out a glimpse of the line here, or keep scrolling to check out a few of our favourite snaps. So exciting!
Will you shop the line? Sound off in the comments below! And in the meantime, don't forget to shop what's available at Nordstrom and Shopbop now.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
I'm a Fashion Editor in NYC—Here's What I'd Buy From the Nordstrom Fall Sale
Through October 28.
-
If You Only Have $200, These Nordstrom Shoes, Handbags, and Accessories Will Get You Endless Compliments
Everything included is on sale, too.
-
I’m a Senior Shopping Editor—These Elevated Yet Affordable Nordstrom and Old Navy Fall Picks Have My Attention
Just about everything is under $100.
-
I'm Shopping for Sweaters, Shoes, and Jackets From Nordstrom's Epic Fall Sale—Here's What's in My Cart
Up to 50% off.
-
My Mom Is in Her 50s and Asked Me for Fashion Advice—8 Chic Nordstrom Outfits I Put Together for Her Under $425
Outdated prints and "ugly" shoes included.
-
If You Want an Elegant-Looking Fall Wardrobe, These 35 Nordstrom Sale Finds Belong in Your Cart
Up to 50% off.
-
I Just Want to Be a Cool Girl This Fall, so I'm Shopping These 7 IYKYK Brands on Nordstrom
These chic pieces will blow you away.
-
I Know Parisians Would Love These 29 Stylish Nordstrom Fall Sale Items (FYI, They're Going to Sell Out)
Elevated staples to shop on sale before Black Friday.