This 2023 Color Trend Is Already Blowing Up—5 Ways I'll Wear It

Back in May at the 2022 Met Gala, Olivia Rodrigo made her "fairycore" entrance in a purple moment that graced her from head to toe. Purple platform shoes were paired with a Y2K Versace gown and full-length gloves. Even purple butterflies embellished her hair perfectly. This is the moment everyone knew that the color purple was on the rise. As fashion week has come and gone, I've noticed the bold color making an appearance in quite a few street style roundups, so I'm sold. Consider it the It color for 2023.
Growing up, purple was one of my favorite colors. I'm a girly girl, so any feminine hue naturally catches my eye but I also loved that it symbolizes royalty. Seeing the color come back has me really excited about the many ways I'd like to style it. Below, find five outfits I'm planning on copying.
1. Purple and Black
This look is both sporty and polished at once and I'm absolutely here for it. I love the idea of layering different shades of purple and on top of that, an athleisure bodysuit is in the mix. Perfection.
Shop the look:
2. Purple and Silver
A knit maxi dress has never steered me wrong, so trying it out in purple is a no-brainer. Pairing it with metallic accessories and a pop of pink is such a vibe.
Shop the look:
3. Purple on Purple
If you love pastels, this look is for you. The juxtaposition of pastel purple and sporty cargo pants makes for such an amazing look. Finish it all off with a logo tank.
Shop the look:
4. Pink and Purple
If you're unsure about committing to a head-to-toe purple look, something two-toned might be right up your alley. A purple minidress pairs very well with pink shoes, so that's how I'll be completing my outfit.
Shop the look:
5. Purple and Teal
Expect the unexpected. I wouldn't normally think to wear a light-blue blazer with the color purple, but after seeing how good it looks here, I'm quite impressed. Finish it off with bold accessories to make a statement.
Shop the look:
Shop More Purple Pieces
Up Next: I'm Convinced That These Daring 2023 Trends Work for Everyone

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
-
Step Aside, Butter Yellow, Burgundy, and Baby Pink—2026's It Color Has Just Arrived
Refreshingly good.
-
Click Here for Proof That This Sophisticated Shoe Color Works With Both Jeans and Dresses
Versatile and chic.
-
This Is the Low-Key Color Trend People Are Suddenly Wearing More Than Camel
Even Jennifer Lopez.
-
Every Cool Fall Outfit Will Include This Specific Jacket Trend, and I Found the 14 Best Versions
The chicest people in London and New York are wearing it.
-
We Love You, Chocolate Brown, But This Is the Rich Bag Color Trend It Girls Are Wearing Now
Spotted on Ayo and Kendall at the Chanel show.
-
Black Pants With Black Boots Is Dated—This Is the Shoe Color It Girls Are Wearing Instead
Kendall Jenner included.
-
It's Official: Everyone With Good Style Will Wear These 2 Colors Together in 2026
As seen on Alexa Chung in Paris.
-
Bold Colors Are In for Fall—Try These 3 Hues to Live Your Life in Technicolor
These will be everywhere this fall.