Bulgari chose the perfect name for its newest bag launch: "hypnotic." Meaning spellbinding or mesmerizing, the word aptly describes the gorgeous new bags, which come in a slew of great colors: pale pink, classic black and white, ombré silver, and bold red. It's only a matter of time before Bella Hadid, one of the faces of Bulgari, steps out wearing the new Serpenti Hypnotic bag and starts a frenzy.
"Focusing on the snake's renowned ability to hypnotize its prey with the power of the eyes, the latest addition to the Serpenti family captures the magnetic hold that can be in just one look," the press release reads. "A harmony of shapes and classical geometry are this bag's seductive hallmarks, whilst the ultra modern and bewitching update of the snakehead completes the spell."
Intrigued? We thought you would be. Read on to shop the new bags for yourself.
-
Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)Timeless with a capital T.
-
All the Chicest Mother's Day Gift Ideas Every Mom Will CherishFrom pretty perfume to suede sneakers.
-
My Word of 2025 Is "Sophisticated," and These 34 Pieces Are the DefinitionThink structured bags, hourglass shapes, and classic tailoring.
-
Treating Yourself? What to Buy From the New Designer Collections Before They Sell OutI'm kind of a pro at this.
-
I'm Refining My Wardrobe—36 Staples I'm Eyeing for 2025Polished is the word.
-
Prepare Your Wallet: 10 Jewelry Brands Running Deep Discounts for Cyber MondaySnag that tennis bracelet for 40% off.
-
Chanel's Loafers Are the Ultimate Luxury—Here's Why the Fashion Set Think They're Worth ItThe dream.
-
The Stunning Lab-Grown Diamond Jewelry That's Worth the InvestmentShine bright like a diamond.
