11 Ways to Shop to Support AAPI Organizations

Hate against Asian American and Pacific Islander communities has been on the rise during the pandemic, and the fashion industry cannot stay silent. "History has proven that the world suffers not because of the violence of bad people, but because of the silence of good people," designer Prabal Gurung wrote on his personal Instagram page. "Not speaking up against pure evil is the same as cooperating with it." Gurung is one of the many prominent Asian American fashion designers, influencers, and industry professionals who have been outspoken about the troubling trend, including the horrific Atlanta shootings, but the burden should never rest solely on the AAPI community.
There are many paths you can take if you want to stand against anti-Asian violence: donating, supporting small businesses, spreading awareness, reporting instances of racism, educating yourself, and sharing GoFundMe campaigns. Ahead of the next election cycle, you can also take notes on which U.S. representatives voted against a resolution to condemn all forms of anti-Asian sentiment relating to the pandemic.
Additionally, you can scroll down to shop items from brands that will be donating a portion of their proceeds to specific AAPI organizations.
Jacq will be donating 10% of all net proceeds during the month of April to Stop AAPI Hate. The brand is gender-neutral and committed to sustainable practices such as using recycled material.
Asian American Girl Club states that 100% of net proceeds from this limited-edition T-shirt will be donated to Apex for Youth, which helps low-income Asian and immigrant children in New York City with mentoring, SAT prep, access to athletics, English courses, and more.
Per the retailer's Instagram, "Alumni of NY will be donating half of all proceeds from our in-house collection to Welcome to Chinatown's Longevity Fund, raising money to bolster businesses throughout Chinatown to protect one of the most iconic American neighborhoods."
Casetify just released a curated collection of phone cases designed by artists in the AAPI community, and 100% of the proceeds are going to Stop AAPI Hate, a nonprofit organization.
"100% of the proceeds from the first production run of our T-shirts will be donated to Stop AAPI Hate, a national coalition addressing anti-Asian hate amid the COVID-19 pandemic."
This PopGrip, which makes holding your phone easier, was designed by Angie Yim. All proceeds will benefit Beyond Differences, a nonprofit that aims to "inspire students at all middle schools nationwide to end social isolation and create a culture of belonging for everyone."
Per Alumni of NY, "All proceeds from this capsule will go toward Chinese-American Planning Council, the nation's largest Asian American nonprofit organization."
Proceeds from the sales of this T-shirt benefit the National Asian Pacific American Women's Forum, which aims to "elevate AAPI women and girls to impact policy and drive systemic change in the United States."
Uprisers states that 100% net profit will go back to a nonprofit called Hate Is a Virus.
California-based artist @eggtartstudio is donating 100% of the proceeds from select prints to Stop AAPI Hate, which tracks and addresses racist incidents against the community, and Heart of Dinner, which delivers meals to Asian elders in NYC.
"The Museum of Chinese in America is the world's leading institution dedicated to preserving and presenting Chinese American history and culture. All proceeds of this merchandise goes back into Chinatown, including 10% that will be donated to the many inspiring charitable initiatives working hard for the community."
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Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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