Just a Really Great List of All the Black-Owned Fashion Items I'm Shopping Now
Everyone has their go-to procrastination tactic. Maybe you find yourself refreshing your Instagram feed, whipping up an elaborate meal, or going for a leisurely walk when you're putting off a task. My personal coping mechanism? Making shopping lists. No matter what mood I'm in or why exactly I'm looking to kill time, my first instinct is to draw up a list of things I need (well, more often than not, things I want but don't actually need). Grocery lists, arbitrary to-do lists, and, yes, shopping lists.
As a fashion editor, I keep a running tab of my favorite brands and boutiques that are owned or designed by Black talent. These names are top of mind throughout the year, but given that February is Black History Month, it's the perfect time to highlight all the stunning Black-owned fashion items that are occupying my cart (and my headspace) right now. In the below edit, you'll find a range of items from pretty pearl earrings to trendy sneakers and brands from smaller indie labels like K.ngsley and Sammy B to industry heavyweights such as Telfar and Christopher John Rogers. This one goes out to you, Who What Wear readers, because no one loves a good shopping list more than you do (except for yours truly).
After going viral for his petite handbags emblazoned with the phrase "End Systemic Racism," Brandon Blackwood has not only managed to garner attention from the fashion world, but he's also harnessed the buzz into long-lasting intrigue. His latest batch of bags is proof that he's only just getting started.
If you haven't heard the name Thebe Magugu yet, well, consider this your official intro. The Johannesburg, South Africa–based label already holds the LVMH prize and is part of the MatchesFashion Innovators program—just a couple of reasons I'm convinced it's one to know. The stunning designs hit at the heart of what fashion people want to wear now, offering one-of-a-kind twists on staple silhouettes.
Creating truly unisex designs that work equally well for everyone is no easy feat, but Wales Bonner has managed to do just that and imbues each piece with an effortlessly cool feel. These sneakers from the designer's latest Adidas collaboration feel retro and modern all at once.
This post was originally published at an earlier date and has since been updated.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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