It's now easier than ever to end up dressing just like everyone else. Thanks to social media, influencers, and fast-fashion retailers, it can often seem like everything we end up buying was pre-determined for us. We're constantly being served ads and promotions according to what the masses are currently interested in, and therefore, retailers are striving to meet their customers right where they are—wanting exactly what everyone else does. Are you sick of it yet? Because I certainly am.
As a means to satiate this craving for something sartorially different, I either shop vintage, or I shop at W Concept. W Concept is a marketplace for a slew of some of the coolest Korean designers. While its ready-to-wear section is something I spend way too much time perusing, it's the shoe section that I come back to time and time again. Here I have purchased some of the shoes I receive the most compliments on, and it's where I have sourced new brands that ended up blowing up including Reike Nein and Yuul Yie. That's right—they were on W Concept first, not Farfetch, Moda Operandi, or Net-a-Porter.
Ahead, I have rounded up nine of my favorite shoe brands currently stocked on W Concept for you to learn all about. I shopped out a couple of my favorite pairs from each brand, but I highly encourage you to take the time browsing the site for even more cool shoe designers hiding at the retailer. Be careful—you might just fall down the rabbit hole.
Meno de Mosso
The shoe styles you want to wear every day but with a little more oomph.
Shop the brand:
Yuji
Classic styles turned contemporary (with a handful of built-in jewelry).
Shop the brand:
Salondeju
Vintage-inspired shapes with trendy details.
Shop the brand:
Rachel Cox
Sensible shoes you can wear in your day-to-day life without looking boring.
Shop the brand:
Hyoon
Everything from trends to classics can be found here.
Shop the brand:
Osoi
Fresh takes on staple styles including square toes, gold adornments, and more.
Shop the brand:
Dough
Modern shoes with a retro feel.
Shop the brand:
Chielei
Shoes that make a statement so your outfit doesn't have to.
Shop the brand:
Lower
Wearable, forward, and full of fun color palettes.
Shop the brand:
-
These Rich-Looking Pieces Are All Under $100 and Will Transform Your Style Now Through FallAffordable and stylish.
-
Shoes Are Rarely Classic, Trendy, and Pretty—That's Why This Style Sells Out Every YearThere's a pair for everyone.
-
My Mom Somehow Always Finds the Best Items at Walmart—Here's What She Sent Me to BuyYes, I was surprised too.
-
Aritzia Is a Fashion-Person Paradise—These 25 Standouts Are Now on Major SaleThe basics alone are worth checking out.
-
These 30 Simple Yet Elevated Picks From the Nordstrom Anniversary Sale Are Giving Major Rich VibesHello, instant confidence boost.
-
These 31 Classic Nordstrom Anniversary Sale Finds Are the Key to a Rich-Looking Summer WardrobeImagine the chic outfits.
-
Shop 29 of This Week's Best New ArrivalsBuckle up.
-
I Went to Shop the Zara Sale But Got Distracted by These 27 New-In Buys and Never Looked BackThey are too good.
