I'll be the first to admit that I shop a lot. Since shopping is a big part of my job as a digital fashion editor, there's no way that my credit card can make it through the end of the month unscathed, but this month I aimed to do just that. Yep, I put myself on a shopping ban with the hopes of getting my closet in order and maybe avoiding some of the judgmental looks my doorman gives me when I come down to pick up yet another package.
I'm sorry that what I'm about to say might earn me a lot of side-eye from both you and him: I'm on the verge of breaking my own rule because of H&M's too-good-to-skip selection right now. I tried my hardest—I really did—but one look at the cool, affordable finds it's dishing out right now was all it took to break me. From ridiculously pretty sheer pieces to the chicest quiet-luxury staples I've seen, discover the best H&M shopping finds for 2024 up ahead. Just don't shoot the messenger if you find yourself shopping without abandon too.
The $9000 Phoebe Philo cape-adorned leather bomber jacket hasn't left my mind, but this affordable alt is honestly pretty good.
If you hate looking chic, keep scrolling.
Easy elegance.
I can't stop seeing pinstripes pop up everywhere I look, and it makes me think this could very well be the first big suiting trend of 2024.
Good loafers will take you so far.
Have you heard? The Western look is coming back in full force.
I'll never say no to timeless denim.
This perfect belt has been making the rounds in our editor Slack channels for good reason.
Wear with tailored trousers for the ultimate quiet-luxury look.
So soft.
It's giving 1960s-era Jackie O.
Yep, I already ordered it.
I'm naming draped dresses as a major 2024 trend to know.
Unreal levels of chic.
Polka dots and bubble hems are two micro-trends we've been talking about at length, so this is an epic find.
It's a classic for a reason.
That raw-edge detail is so wow.
Cool girls only.
The wide cuffs make this look like a designer shirt.
So sleek.
Small accessory, major impact.
It's probably time to update your work bag.
Oh, she's chic.
Corporate gray is a color that was all over the spring runways, and this affordable skirt can definitely go head-to-head with some of the designer iterations.
So fun!
How to look polished in the winter 101.
Style this over the above coat if you know what you're doing.
Slingbacks are the only heels I care about right now.
Obsessed with this texture.
Simple but far from boring.
I'll never pass on the opportunity to stock up on a good LBD.
Sharp.
Nineties perfection.
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