The 33 Best H&M New Shopping for Winter 2024, Period

last updated 22 January 2024

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I'll be the first to admit that I shop a lot. Since shopping is a big part of my job as a digital fashion editor, there's no way that my credit card can make it through the end of the month unscathed, but this month I aimed to do just that. Yep, I put myself on a shopping ban with the hopes of getting my closet in order and maybe avoiding some of the judgmental looks my doorman gives me when I come down to pick up yet another package.

I'm sorry that what I'm about to say might earn me a lot of side-eye from both you and him: I'm on the verge of breaking my own rule because of H&M's too-good-to-skip selection right now. I tried my hardest—I really did—but one look at the cool, affordable finds it's dishing out right now was all it took to break me. From ridiculously pretty sheer pieces to the chicest quiet-luxury staples I've seen, discover the best H&M shopping finds for 2024 up ahead. Just don't shoot the messenger if you find yourself shopping without abandon too.

H&M

Coated Bomber Jacket

The $9000 Phoebe Philo cape-adorned leather bomber jacket hasn't left my mind, but this affordable alt is honestly pretty good.

H&M

Asymmetric Earrings

If you hate looking chic, keep scrolling.

H&M

Satin Tank Top

Easy elegance.

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Dress Pants

I can't stop seeing pinstripes pop up everywhere I look, and it makes me think this could very well be the first big suiting trend of 2024.

H&M

Loafers

Good loafers will take you so far.

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Feather Soft Denim Shirt

Have you heard? The Western look is coming back in full force.

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Straight High Jeans

I'll never say no to timeless denim.

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Belt

This perfect belt has been making the rounds in our editor Slack channels for good reason.

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Bouclé Jacket

Wear with tailored trousers for the ultimate quiet-luxury look.

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Mohair-Blend Knit Top

So soft.

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Canvas Shoulder Bag

It's giving 1960s-era Jackie O.

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Oversized Cotton Shirt

Yep, I already ordered it.

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Draped Dress

I'm naming draped dresses as a major 2024 trend to know.

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Leather Mules

Unreal levels of chic.

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Bubble-Hem Tube Top

Polka dots and bubble hems are two micro-trends we've been talking about at length, so this is an epic find.

H&M

Double-Breasted Twill Trench Coat

It's a classic for a reason.

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Baggy Low Jeans

That raw-edge detail is so wow.

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Leather Biker Jacket

Cool girls only.

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Silk-Blend Shirt

The wide cuffs make this look like a designer shirt.

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Wide-Leg Wool Pants

So sleek.

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Narrow Leather Belt

Small accessory, major impact.

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Bucket Bag

It's probably time to update your work bag.

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Cowl-Neck Satin Blouse

Oh, she's chic.

H&M

Dressy Twill Maxi Skirt

Corporate gray is a color that was all over the spring runways, and this affordable skirt can definitely go head-to-head with some of the designer iterations.

H&M

Open-Back Camisole Top

So fun!

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Double-Breasted Midi Coat

How to look polished in the winter 101.

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Knot-Buckle Waist Belt

Style this over the above coat if you know what you're doing.

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Pointed Slingback Pumps

Slingbacks are the only heels I care about right now.

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Bouclé-Knit Bodycon Dress

Obsessed with this texture.

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Asymmetric-Neck Top

Simple but far from boring.

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Draped Jersey Dress

I'll never pass on the opportunity to stock up on a good LBD.

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Knit Jacket With Shoulder Pads

Sharp.

H&M

Rib-Knit Top

Nineties perfection.

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Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.