Ever since moving to New York and becoming a full-time fashion editor, there have been a few staple brands I rely on time and again to make sure my new seasonally appropriate wardrobe is chic enough for my lifestyle without costing me an arm and a leg. At the top of my list, you ask? Madewell.
As the younger, cooler sister to J.Crew, Madewell's slew of trendier classics are usually calling my name year-round as a Gen Z editor. But let's be honest. The retailer especially shines come fall.
After taking a sneak peek at Madewell's fall 2023 collection earlier this summer, I've been anxiously counting down the days until it arrives on the website and I have to (figuratively) fight to get the pieces I want, knowing that they'll surely sell out after TikTok gets ahold of them.
While the majority of the collection's color palette serves as the perfect backdrop for apple picking or cider-donut hunting filled with muted reds, mochas, greens, and oranges, autumnal silhouettes like cardigans, leather jackets, and straight-leg jeans are where Madewell really finds its stride. The minute I stepped into the office and showed the Who What Wear editors the pictures I took from the fall sneak peek, we all collectively decided that Madewell has never looked better than this.
Below, shop 32 items from the Madewell fall collection that I simply couldn't stop thinking about after I saw them for the first time. Act fast if there's something pretty that catches your eye. Knowing me, I'll probably sell out all of these myself.
The label's iconic Greta ballet flats now come in an incredibly trendy silver.
I've never met a striped sweater I didn't instantly fall in love with—this one included.
These pockets!
I simply need this denim skirt in order to survive.
Ever since I saw this shirt-jacket, I knew it was love at first sight.
The definition of It-girl material.
If you're a fan of Madewell's TikTok-viral Harlow pants, you'll be pleased to know they're getting a trendy upgrade this season thanks to cargo detailing like pockets.
Madewell's silver accessories are really shining right now—literally and figuratively.
Although this jacket is one of the pricier things in the new fall collection, I'm not going to lie. After wearing it for a few days around the house and fantasizing about the outfits I'm going to create in next month, I have to say it's well worth it.
One word: yesssss.
This coat is capital F fashion.
Perfect for fall layering over sleek tights.
What can I say? I love these boots and need them in all three colors.
Madewell's Superwide-Leg silhouette has to be one of my favorite cuts the brand has released for the fall.
A cool French woman would absolutely buy these shoes if she walked into Madewell.
I need this cardigan in both colors, stat.
I've never seen a pair of cargo jeans I didn't love.
The perfect work bag doesn't exis–
Haven't you heard? Polka dots are majorly in this season.
Say goodbye to Italian summer and hello to Parisian fall.
This blazer is inspiring me to lean into my dark academia fantasy this season.
Madewell probably has some of the best jeans on the market, hands down.
Chic.
Madewell's sophisticated button-down shirts are always some of my favorites to wear when I get dressed in the morning.
This pair of jeans is a subtle, elevated take on the two-tone-denim trend.
Everyone needs a classic knit top.
Ballet flats have never looked better.
Absolutely stunning.
I'm living for this peachy-pink shade.
These pants practically scream fall.
Hello, gorgeous.
I'll leave you with this pretty find.
-
Zara Has Every Single Chic Bottoms Trend You Can Think of Right Now—40 That Are Worth Your AttentionGood luck picking just one.
-
3 Aesthetic Pairings to Try If Your Wardrobe's Starting to Feel StaleFoolproof solutions.
-
27 Crochet Pieces From Zara, H&M, J.Crew, and More That Scream Cool GirlYou'll wear these on heavy rotation.
-
I'm a Fashion Editor, and These Are a Few of My Favorite Things Right NowThe ultimate summer 2025 wish list.
-
The 29 Most-Wanted Luxury Buys of Summer 2025, PeriodFrom jelly sandals to Burberry bikinis.
-
Linen Who? This Even More Effortless Trend Just Entered the ChatMeet the most wearable trend of the summer.
-
Your June Shopping List Is Here: 10 Items to Prioritize Over Everything ElseSummer wardrobe secured.
-
I Can't Stand It When People Follow These Fashion Rules to a TIt's time to break the rules.
