These Under-$12 Lip Glosses Give High-End Ones a Run for Their Money
If you asked me whether I prefer a lipstick or a gloss, I'd pick a gloss any day. I'm honestly glad they've made a comeback the past few years because, to me, they're so much easier to work with than a bolder-hued lip stain. Don't get me wrong. There's definitely a time and place for a strong matte shade or a deep, lustrous red, but gloss just feels right for an everyday look. It adds a bit of plumpness to the lips, never dries you out, and adds just the right amount of color without looking like you tried too hard.
I'm going to let you in on a little secret, though, that many people don't know. The best lip glosses can actually be found at—you guessed it—the drugstore! Trust me. You won't want to sleep on these gorgeous options. In my humble opinion, they rival a few of my favorite high-end formulas while costing a fraction of the price. For all my favorites, keep reading. There are plenty of great options ahead.
How to Choose a Lip Gloss
Luckily, lip glosses are more forgiving than lipsticks by nature. They have more of a sheer effect, so they aren't as intense and work well for those who don't necessarily like a bold lip. Like I said, gloss shades are more sheer than lipstick colors, so it's easier to find a shade that complements your skin tone. That doesn't mean you can't try every color of the rainbow, but there are certain hues that really make every skin tone pop.
Lighter pink tones look great on fair complexions, and warmer shades like peach or even light brown (my favorite) suit tan skin tones. For Black and Brown skin tones, rich brown shades and deep burgundy work really well too. For the best drugstore lip glosses around, keep scrolling below.
Best Overall Drugstore Lip Glosses: Milani Keep It Full Nourishing Lip Plumper
The entire Who What Wear beauty team has nothing but good things to say about Milani's lip products. This plumping gloss from the brand delivers extra hydration, plumpness, and an ultra-glossy finish. My favorite shade is Soft Rose, but Champagne is a close second.
Best Plumping Drugstore Lip Gloss: Maybelline Lifter Gloss
Best Clear Drugstore Lip Gloss: E.l.f. Cosmetics Lip Lacquer
Best Nonsticky Drugstore Lip Gloss: Nyx Butter Gloss
Best Hydrating Drugstore Lip Gloss: Neutrogena MoistureShine Lip Soother
Best Long-Lasting Drugstore Lip Gloss: Rimmel Stay Glossy Lip Gloss
Best Nude Drugstore Lip Gloss: L'Oréal Infallible Pro Plump Lip Gloss
This L'Oréal gloss is another great pick if you want something long-lasting. It's soft, lasts up to eight hours, and dries down to the softly shiny finish of your dreams. This gorgeous nude shade has a bit of extra shimmer in it that pops but isn't over-the-top.
More Drugstore Lip Glosses We Love
Essence Extreme Shine Volume Lipgloss
I never shut up about how good Essence Cosmetics products are. This gloss from the brand gives the lips a natural glow, plumps them up, and adds some serious shine—all for the incredibly low price tag of $4.
Revlon Super Lustrous Lip Gloss
Sephora Collection Glossed Lip Gloss
Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.
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