Starting the process of shopping for baby items can be overwhelming. There's just so much out there. You could spend hours searching for blankets or monitors due to the overwhelming number of options. To make the process a bit easier, I reached out to a few friends who are moms and asked them to share the best baby products that made their lives as new parents more manageable, as well as the clothing brands they continue to swear by.
As a preview, you'll discover everything from highly recommended UPPAbaby and Nuna strollers that every single one of my friends raved about, to the essential Nanit monitor, and yes, the SNOO. You'll also find top picks for a highchair, diaper bag, and more.
Oh, and if building a registry is on your mind, Zola, the ever-so-popular wedding planning platform, just launched Zola Baby. Here, you can build a super intuitive registry and find even more amazing products and gift ideas.
Keep scrolling for a list of some of the top baby products on the market.
Nuna
Trvl Lx
This is the latest addition to Nuna's stroller line. It's compact and features a one-handed fold option to make life on the go that much easier.
Uppababy
Vista V2 Stroller
Every single one of my friends raves about this UPPAbaby stroller. As my colleague Judith Jones (pictured above) mentioned—"it's easy to maneuver and fold, and it's compatible with the car seat." This stroller is also designed to grow with your family and accommodates up to three children. The extendable UPF 50+ canopies are also very noteworthy here. According to Zola Baby, this is also one of the top strollers people have been adding to their registries.
Uppababy
Cozyganoosh
The UPPAbaby CozyGanoosh is an absolute essential this time of year!
Banana Republic
Precioso Cable Sweater
Banana Republic has amazing clothing options for children.
H&M
5-Pack Wrapover Bodysuits
One of the top recommended baby clothing brands? H&M! The bodysuits are supposed to be amazing for newborns.
No Reception Club
The Getaway Bag
No Reception Club makes excellent travel bags. This latest style in olive (including the bag and the sidekick) has so many useful compartments to keep organized.
PANGAIA
Baby 365 Sweatshirt
PANGAIA's sweats are so soft, and this sweatshirt has concealed snaps to make it easy to get on and off.
Green Sprouts
10-Pack Stay-Dry Infant Bibs
My friend mentioned that these are the best bibs because the liquid doesn't seep through the back.
Nest Designs
Dry Baby Wipes
These dry baby wipes are ideal if your little one has delicate skin.
Burberry
Dress
If a special designer item is of interest, Italist has many options at often lower prices than other retailers because they use the local Italian price. There's even a massive sale right now on current-season items at up to 50% off.
Adidas
Stan Smith Crib Shoes
"As my son starts to stand up and try walking, I tested out every sneaker out there. I found that these adorable Stan Smith sneakers were the most versatile for going out but also, easy to put on. Baby sneakers with a thick sole are cute, but impossible to get on. These are comfortable and stylish for my little guy," my colleague, Nayiri Mampourian said.
Parachute
Organic Baby Washcloth
Set an alert for when these washcloths come back in stock. According to Zola Baby, this is one of the top items people have been adding to their registry.
Joseph Altuzarra x West Elm Kids
Hot Air Balloon Mobile
West Elm just released a new collaboration with Joseph Altuzarra. The collection is absolutely dreamy, filled with a range of must-have items, including this adorable mobile.
Zara
Embroidered Duvet Cover
Zara Home has an incredible baby section. You can find everything from duvet covers for your crib to furniture pieces to adorable clothing.
Bumpsuit
The Armadillo Baby Carrier
In reference to the best carrier, the Armadillo by Bumpsuit is the go-to choice among parent friends. There are just so many things right about it, from the plush boucle to the padded lumbar support to the mesh pockets to store essentials.
Bobbie
Baby Organic Powder Infant Formula
When I asked one of my colleagues about formula recommendations, she couldn't stop talking about Bobbie. The organic formula is made from non-GMO ingredients and never has corn syrup, palm oil, or maltodextrin.
Tucker + Tate
Cozy Hooded Faux Fur Jacket
Nordstrom has an amazing array of baby clothes, including adorable pieces from the brand's in-house line, Tucker + Tate.
Nanit
Pro Camera
My friend Emily said, "a Nanit is a must." The state-of-the-art monitor and app includes everything from sleep tracking and analytics to sensor-free breathing motion monitoring.
Gerber
5 Pack Onesies
This multi-pack of onesies came highly recommended by our editor at large, Nicole Akhtarzad Eshaghpour.
Comotomo
Baby Slow Flow Bottles
These bottles get an A+ from parents. The silicone nipple mimics breastfeeding.
"Love these for all sorts of things—good for burping, draping over the car or stroller seat, swaddling, etc.," Jones mentioned. "I have at least eight!"
Petite Plume
Welcome Home Baby Set
Petite Plume has the most adorable clothing options. This set is precious.
Snoo
Smart Sleeper Baby Bassinet
My neighbor just recently had a baby and mentioned that her SNOO bassinet is absolutely essential to help her baby sleep and reduce crying. You can either purchase one or actually rent the SNOO for $159 per month on happiestbaby.com. These 5-second swaddles from the retailer are also to note!
Snoobear
3-In-1 White Noise Lovey
Speaking of SNOO, the SNOObear is the cutest white noise machine.
Frigg
Daisy Natural Rubber Baby Pacifier
My colleague swears by these pacifiers.
Uppababy
Mesa V2 Infant Car Seat
The UPPAbaby Mesa V2 car seat is top-rated, so it also came highly recommended. It directly attaches to the Vista stroller featured above.
Dagne Dover
Large Indi Diaper Backpack
This Dagne Dover diaper bag is highly functional (and cute). It's water-resistant and there's pockets for everything—including a space at the front for wipes.
Oxo Tot
Splash & Store Bathtub
This is a favorite because it's foldable and storable.
Joey
The Wagon
The Joey wagon is part stroller, part wagon. So practical and functional!
Pehr
Baby Play Mat
Pehr has adorable clothing and décor items. The play mats, in particular, were recommended to me.
Doona
Convertible Infant Car Seat/Compact Stroller System With Base
This convertible stroller by Doona also topped the list of my friend that's a new mom and travels often. It's so compact!
Coterie
The Wipe, 4-Pack
Coterie wipes are another item that every single one of my mom friends swears by.
Zara
Floral Openwork Knit Jumpsuit
Zara does it again. This knit jumpsuit is just the sweetest.
Veja
Canvas Crib Shoe
Veja also makes darling little crib shoes.
Dreamland Baby
Baby Bamboo Pajamas W/ Dreamcuffs™
These Bamboo pajamas are wildly soft and are gentle on a baby's skin.
Idesign
Plastic Adjustable Deep Drawer Divider
Given that baby clothes are so small, these drawer dividers are ideal to keep everything organized.
Stokke
Tripp Trapp Highchair, Baby Set, Cushion & Tray Set
This highchair by Stokke is actually adjustable and can be configured to work for a six-month-old all the way to an adult!
Norani Baby
Pink Petals Snugababe Swaddle™ Sleep Pod
Swaddling becomes way easier with this item that features arm inserts and velcro fasteners.
Baby Gap
Baby Flutter Skirt Outfit Set
Baby Gap is another go-to for a wide array of the cutest clothing options.
Lovevery
The Looker Play Kit
Our editor at large also suggested this super-fun subscription of play kits!
Lorena Canals
Tile Rug | Toffee
As Mampourian said to me—"We all know how messy kids can be, so having a chic but washable rug is an absolute must."
Bugaboo
Butterfly Complete Stroller
One of our editors also sent me this Bugaboo stroller as a fantastic compact option for life on the go.
The Honest Company
Baby Arrival Gift Set
The Honest set includes a range of essentials, including bath and skincare products, diaper rash cream, and so much more.
BABYBJÖRN
Bouncer Bliss
This bouncer is a great option to keep your baby entertained and supported.
Little Sleepies
Newborn Swaddle + Hat Set
This swaddle set is made from bamboo viscose. One of the mom friends in my life said her onesies and sets from Little Sleepies last much longer than other options.
Make It Cute
Modern Farmhouse
This item from Make It Cute is just so well, cute, that it had to be shared for when your child is a bit older and would enjoy an adorable indoor playhouse.
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.