The Under-$100 Madewell Bag "Everyone's Talking About"

We're not sure why (and we're certainly not complaining), but Madewell shoppers love to review their purchases. Because of that, making informed purchases from the retailer is easy, and we're not the only ones reading the product reviews. Madewell clearly takes notice of which pieces are highly rated, even calling them out in its newsletters, as was the case today.
The item in question was the brand's The Simple Crossbody Bag, a versatile, perfectly sized leather pouch with an adjustable strap. Madewell called it the bag "everyone's talking about" in the newsletter, even individually highlighting some of the glowing reviews. But wait—it gets better. The bag comes in three colors, can be monogrammed, and is a mere $98. The best-selling carrier currently has a whopping 71 reviews and is recommended by 91% of reviewers. Convinced?
Keep scrolling to shop the ultra-popular bag for yourself!
Next up, shop the Selena Gomez–approved jeans 100% of Madewell shoppers recommend.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Since the Margaux Is Nowhere to Be Found, This Is the The Row Bag We're Buying Instead
It's also a forever piece.
-
More Elegant Than a Shoulder Bag, More Casual Than a Clutch—the Bag Trend Only Chic People Know About
Now, you do too.
-
J.Law and Ashley Olsen Agree: This $33,000 Bag Is Chicer Than a Margaux
No wonder it's so hard to find one for sale.
-
So Long, Shoulder Bags—Everyone I Know Is Opting for This Sophisticated '60s Style
According to celebs and the runways, that is.
-
The Chic 2025 Bag Trend That Ashley Olsen Was Already Wearing a Decade Ago
Ahead of the fashion curve, per usual.
-
No Seriously, These 7 Elevated Summer Pieces Always Get Me Compliments
I plan to wear these on repeat.
-
My Friend Says I Look *So Rich* When I Wear Spring Outfits With These 6 Key Pieces
Bring on the confidence boost.
-
I Style My Favorite Looks With Items From Nordstrom, J.Crew, BR, Shopbop, Madewell, and Vince—Love These New Finds
Wardrobe staples ahead.