NGL, These Never-Before-Seen Beauty Sets Are the Reason I Shop the Nordstrom Anniversary Sale
I'd bookmark this.


There are myriad reasons to shop the Nordstrom Anniversary Sale. Of course, it's the best time to score unbelievable fashion and beauty deals from top brands, some of which never go on sale (at least not to this degree). The beauty section alone is especially on point this year, and I'm not just saying that as a biased beauty editor! It's loaded with editor-loved brands like Augustinus Bader, Byredo, YSL, and more. I could wax poetic about how many of my personal favorites have made it onto the page.
However—and this is the best part—these beauty brands don't just offer one-off items at impressive discounts. Many actually create limited-edition sets just for this legendary event, so you can get the most bang for your buck. I'm talking about custom collections of two, three, or even more of their beloved hero products—never before seen and never to be seen again once the Nordstrom sale concludes on August 3.
They are so, so good, and I don't expect them to stay in stock for very long. Take a peek at the 15 sets I'm personally eyeing below, so you know *exactly* what to add to your cart. Happy shopping!
Quick Highlights
- The Fragrance Set I'm Shocked Hasn't Sold Out: Byredo Mojave Ghost Trio ($250)
($365) - The Brow Growth Serum That Almost Works *Too* Well: NeuLash NeuBrow Brow Serum Set ($85)
($170) - Luxury Skincare You Can Score for Under $100: Augustinus Bader The Rich Cream Mini Skin Care Routine ($98)
($232) - The Blush Blend I Wear Daily: Armani Beauty Luminous Silk Cheek Tint Duo ($53)
($80) - The At-Home Keratin Treatment Dupe: IGK So Smooth, so Soon Trio ($53)
($100)
You won't find a beauty editor who doesn't have at least one Byredo perfume in their collection, and Mojave Ghost tends to make an appearance more than once. The woody and aromatic scent is simply divine in every format (eau de parfum, hand cream, body wash, etc.). Honestly, I'm in shock this trio is still available.
Dr. Barbara Sturm's famous Hyaluronic Serum costs $325 on its own. Is that wildly expensive for HA? Absolutely. Is it worth it? I'd say 100%. My skin never looked more plump and hydrated than after finishing my first bottle—and for those looking for some extra radiance, the brand's Glow Drops deliver such a pretty flush. The Glow Drops alone are $160, so buying this set is essentially like getting a BOGO deal.
Augustinus Bader is another luxury skincare brand well worth the steep price tag, and to have a full routine for less than $100 honestly feels like stealing. The Rich Cream and Eye Cream are my personal faves, but the Serum and Face Mask are wonderful for a much more concentrated, hydrated glow.
Three La Mer essentials for $440 is such a steal. I mean, the Treatment Lotion alone is $135, and the Lifting and Firming Serum is tagged at $435! They are smaller here in the kit, but not by much—the cost per ounce is still unbelievable. This is another one I predict will be gone in a flash.
As someone with sensitive, wimpy brows, I'm always looking for a potent brow serum that A) actually works and B) doesn't irritate the skin. This peptide-infused formula ticks both boxes—and it's a two-for-one deal! WWW beauty editor Kaitlyn McLintock also counts herself a superfan. "I quite literally had to stop using it only a month or so in due to how fast and furious my previously stagnant brow hairs were growing," she gushes. That is my dream scenario, TBH, so I'll surely be copping this set.
The Oribe Gold Lust line of haircare and styling products is beloved by beauty editors and hairstylists alike. This set includes the Gold Lust Repair & Restore Shampoo and Conditioner in both full and travel sizes, so it's perfect for placing in your shower at home as well as packing in your carry-on. The damage-erasing formulas will soften, smooth, and moisturize dry strands, all while leaving behind a luxe, salon-worthy scent.
As a beauty editor, I don't mess around when it comes to designer makeup. That's why I'm snagging this duo while I still can. It includes the cult-favorite Loveshine Lip Oil Stick in Nude Lavallière, a sheer pink, along with the matching Loveshine Plumping Lip Oil Gloss.
A must for smooth at-home blowouts. Take it from me!
Seductive, sophisticated, and cool, Diptyque's Orphéon is essentially the fragrance version of a chic, French bob—or at least that's how WWW associate beauty editor Alyssa Brascia compares it.
Can't decide on one fragrance? Try eight glorious options from Maison Francis Kurkdjian, including the cult-famous Baccarat Rouge 540 and—the ultimate sleeper hit, IMO—APOM.
Please, please, please do yourself a favor and snag these full-size U Beauty items. The Super Hydrator makes my skin feel butter-soft, the Resurfacing Compound gives me a glow like no other, and I never leave home without a tinted Plasma Lip Compound on my person. To say these products have reached staple status is a severe understatement.
When I saw this La Prairie skincare set on sale, I immediately thought, Oh wow. I'm genuinely obsessed with The Mist and Essence-in-Lotion, which tallies up to a total of $510 on a normal day. Scoring four high-end products for less is such a cheat code, and your skin will certainly thank you for the extra pampering.
This article was originally published at an earlier date and has been updated.

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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