The Best Hair Products of 2025

With its scalp-stimulating formula, sleek packaging, and elevated scent, Nécessaire's Rosemary Shampoo is the ultimate shower staple. It lathers like a dream despite being sulfate-free, and with its five essential ceramides, it never gave our scalps that tight, squeaky-clean feeling.

Why experts love it: "I love how this shampoo uses the scalp benefits of rosemary extract and ceramides to improve the condition of the scalp while staying gentle on hair. The fresh herbal scent feels invigorating in the shower, and if you're dealing with dryness or shedding, it can be a nice choice to use while waiting to see your dermatologist." — Caroline Robinson, MD, Dermatologist and Founder of Tone

Rich and creamy yet never too dense, this Goldilocks conditioner hydrates thick, thirsty lengths without weighing down finer strands. Rosemary oil can often smell somewhat astringent in haircare formulas (especially when the brand uses pure essential oil instead of an extract), but Nécessaire weaves in fine fragrance notes of mandarin, jasmine, and cedar that will leave your hair smelling so dreamy.

Most clarifying shampoos come with a catch: Yes, they dissolve excess oil and product buildup like a charm, but they often work too well, stripping your scalp and strands of essential moisture. Dae somehow strikes the perfect balance with its purifying cleanser. It gave our scalps a good, thorough clean without leaving our strands screaming for moisture. Plus, like all Dae products, the scent is unmatched. If we could, we'd douse ourselves in the blend of bright citrus, orange blossom, and vanilla.

Curls are naturally more fragile and prone to breakage, so a styling gel that simultaneously repairs broken hair bonds and revives natural strand patterns over time is a total win. Strengthening benefits aside, this Olaplex number helped our curls appear bouncy and smooth without an ounce of dreaded crunch. The formula holds up impressively well in the face of humidity, which is rather impressive for a softer, more flexible formula.

This buttery cream is essentially a five-star meal for lush, dense curls craving tons of nourishment. Despite its thick, buttery texture, our curls have never looked more lightweight and silky. A dime-sized amount truly goes a long way for soft, defined ringlets that last multiple days.

Why experts love it: "I'm a huge fan of this curl cream because it restores moisture to the hair upon application (which curly hair needs!) and creates a supple coating that protects each ringlet. Curls are left looking flirty and shiny, never hard or 'crispy.' I use it on wet hair before diffusing, and I'll also use it to smooth flyaways after the hair is dry." — Bridget Brager, Celebrity Hairstylist

We love the versatility of this follicle-stimulating hair oil. Apply just one to two drops for a daily treatment that never leaves hair greasy, or opt for a generous amount for a pre-shampoo treatment (ideally paired with a luxurious scalp massage). Over time, we definitely noticed fresh baby hairs sprouting in sparser areas.

If you're looking for an everyday styling oil to impart mega hydration and shine, trust us—this Gisou formula is it. Honey is a humectant that literally attracts water into the hair strand, and this formula contains loads of it (sustainably sourced from the founder's family bee garden) along with an eight-oil blend for an instant glossy effect.

Talk about mirror-like shine. We've never encountered a more effective in-shower treatment for liquid lengths, especially one that works in just 60 seconds. It's basically a magic wand for hair commercial–level locks.

Meet the dry shampoo that converted even the most hesitant among us. The non-aerosol formula feels a little "wet" upon application, but trust that the translucent microbeads will go right to work to absorb excess oil—with no white, starchy residue. A bonus? It also features a high-tech OdorBind technology that traps and eliminates any funk whatsoever.

Why experts love it: "This weightless refresher uses K18's peptide technology to keep hair looking revived between washes. It helps minimize odor and excess oil without sacrificing moisture. [It's] perfect for busy days." — Robinson

Many of us steered clear of mousse for years to avoid the stiff, crispy strands we faced in middle school. Sound familiar? This weightless, foamy number only delivers touchable hold, no matter how much product you pump into your hands. We like to call it effortless hair in a bottle.

Like its name suggests, you can use this bond-building serum 24/7—multiple times per day, if you prefer! We especially adore it as an overnight treatment, which leaves us with instantly smoother, shinier hair in the a.m. Given its lightweight, airy consistency, it will never leave your hair too greasy or make a mess of your pillow.

Our editors could not say enough good things about this glossing hair mask (the luxurious consistency! the frizz-eliminating perks! the warm chai scent!), so we'll just leave it at this: It spins dull, thirsty strands into light-reflecting silk.

Why experts love it: "I love Fable & Mane products, and this mask delivers a rich dose of plant oils and conditioning ingredients for smoother, shinier strands. I recommend focusing on mid-lengths to ends to avoid weighing down the roots, especially if your hair is fine." — Robinson

This formula doesn't just shield strands from heat damage; it also smooths, hydrates, detangles, adds shine, and repairs overall wear and tear. It's an impressive styler in its own right, and it's certainly the Swiss Army knife of heat protectants, if you ask us.

File this under "heroes for a really good hair day." The lightweight, milky formula is fabulous for softening strands post-wash, but it also works wonders as a refresher on day-two lengths (or three or four…). We're all obsessed with virtually every product in celebrity hairstylist Mara Roszak's line, but the leave-in remains the unanimous favorite.

Why experts love it: "Not only does this milky hair serum smell good, but it also absorbs into the hair brilliantly. It leaves your hair smooth and nourished, setting the foundation for your best hair day." — Brager

As beauty editors, we've tested more hair-growth serums than we can count, and Vegamour routinely tops our list. The original Gro serum will always be a fave, but we're currently obsessed with the brand's Gro+ Advanced iteration, which was formulated for those with more severe shedding. You do have to use it consistently (12 weeks, give or take), but you'll definitely start to notice some baby hairs growing in.

Why experts love it: "I had stress-related hair loss during the pandemic and started using this consistently (massaging it in with the brand's scalp massager), and my hair grew back. I've kept it in my routine ever since. It's lightweight and doesn't leave any buildup. I always tell people who are experiencing thinning or shedding to give this a shot. Just make sure you're consistent. That's the key." — Renée Loiz, Celebrity Makeup Artist

Tiny but mighty, this wax stick is A+ for creating slicked-back styles, smoothing flyaways, and defining edges. The hold is top-notch yet brushes out easily, and the formula—brimming with nourishing oils, plant-based waxes, and antioxidants—never leaves behind white, flaky streaks.

Why experts love it: "I'm a fan of sleek sticks for flyaways, and this one combines lightweight yuzu and plum oils that won't leave hair heavy." — Robinson

Enter our secret weapon for effortlessly tousled strands. This dry texturizing spray gives hair just enough grip for that perfect "'90s supermodel" fluff without making it feel crunchy. Honestly, the scent alone would make it a winner—warm vanilla and sandalwood are always a match made in heaven.

Why experts love it: "I love how this adds just the right amount of dry texture to the hair. It's perfect for finishing waves, blow-dries, or adding a little volume to the roots." — Justine Marjan, Celebrity Hairstylist

Two words: incredible hold. Gravity, rainstorms, sticky humidity—this hair spray defies it all. It'll lock in any style you've got, but we found it's particularly a lifesaver for updos. Think piled-on twists that look perfectly undone, not unkempt.

Not many hair masks can actually turn back the clock on breakage (be it tension from protective styles or heat-induced damage), but then again, not many have the stellar, clinically backed ingredient list of this Pattern Beauty confection. Any time our strands felt a bit stressed, just one generous dollop was all it took to help them spring back to life.

Why experts love it: "This formula blends strengthening ceramides with nourishing oils to help fortify hair against breakage. It has a clean, light fragrance, and I recommend working it through from roots to ends." — Robinson